The American Football game taking place in Dublin next month could be worth close to $100 million to the Irish economy, according to new estimates.
The Notre Dame versus Navy game, which takes place on 1 September at the Aviva Stadium, will receive national coverage back in the US and could rake in the benefits once future tourism potential is fully accounted for.
Around 35,000 Americans look set to travel for the game, whilst Dublin Airport looks set to have its busiest day ever on 2 September, the day following the showdown.
Irish tourism officials are reported to be expecting a major knock on effect from the game, whilst the major sponsor of the game will be The Gathering, a 2013 coming together of the Irish Diaspor, a year-long event.
The projected figures makes for encouraging reading for the city, which has become one of the most popular visitor destinations in Europe. Come and see for yourself whilst enjoying a break in one of the fine hotels in Dublin
Published on 7/8/2012.Latest Destination News