London Hidden Gem™ hotels

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London Hidden Gems:

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Theatreland 4*

Superb 93%

Covent Garden. Secret luxury 4 star hotel in Covent Garden

"Excellent locatikn" (15/8/2017)

"Handy for theatre land" (11/7/2017)

Occupying a truly enviable Covent Garden location right in the heart of London`s Theatreland. More info

fr £118per room£118 fr £106per room

London Eye 4* Deluxe

Superb 94%

Waterloo. 4* deluxe overlooking the London Eye.

"Near to train station" (26/2/2017)

"Central location room very clean good breakfast" (19/2/2017)

This stunning 4* deluxe Hidden Gem is situated overlooking the London Eye and the Houses of Parliament More info

Full English Breakfastfr £186per room£186 fr £167per room

Victoria 4 * Deluxe

Superb 94%

In Victoria. Luxurious 4* Deluxe Hotel nr Victoria Station.

"A top hotel for London!" (22/7/2017)

"Perfect hotel" (27/2/2017)

The Victoria 4* Deluxe hotel is a luxurious designed led hotel just 30 metres from Victoria Station. More info

Full English Breakfastfr £186per room£186 fr £167per room

Big Ben 4*

Exceptional 97%

Westminster. 4* deluxe close to the Houses of Parliament.

"Luxury with staff who went out of their way to ..." (26/7/2017)

"Fantastic location" (5/4/2017)

This impressive modern hotel is located in an enviable location on the South Bank. Situated just moments ... More info

Full English Breakfastfr £186per room£186 fr £167per room

4* at Excel

Superb 94%

Excel/Docklands. Immaculate 4 star at London`s Excel Centre

"Lovely 4 day stay at The Aloft special birthday..." (17/4/2017)

"Great hotel" (13/3/2017)

This 4* Hidden Gem is located at London`s Excel Centre, one of the premier exhibition and convention cent... More info

Full English Breakfastfr £99per room£99 fr £89per room

Piccadilly 5 star

Excellent 88%

Near Piccadilly Circus. Luxury 5* Piccadilly hotel

"Ideal Location for London Visit." (22/2/2017)

"Superb location" (10/1/2017)

This fabulous and famous 5 star hotel is right on Piccadilly close to the Royal Academy and Piccadilly Ci... More info

Full English Breakfastfr £240per room£240 fr £216per room

Iconic Central 5*

Exceptional 97%

Regent Street. 5* luxury hotel in enviable position.

"Best Stay Ever!!" (28/8/2016)

"Best hotel" (4/4/2016)

This sumptuous and famous 5* hotel is ideally situated in the very heart of London, 100 metres north of R... More info

Buffet Breakfastfr £390per room£390 fr £351per room

Hyde Park 4*

Excellent 87%

Hyde Park. Elegant 4* including Full English Breakfast.

"Amazing hotel. Superb service. Excellent locati..." (16/4/2017)

"Hyde Park Thistle Hotel" (12/3/2017)

This 4* Hidden Gem is conveniently situated overlooking Hyde Park and Kensington Gardens. More info

Full English Breakfastfr £117per room£117 fr £105per room

West London 4 star

Exceptional 96%

A luxury hotel too cheap to mention by name

"really good check in service" (21/3/2017)

"Excellent hotel for London stay" (9/12/2016)

The West London 4 Star Hidden Gem is just a few minutes` walk from Ealing Common More info

Full English Breakfastfr £103per room£103 fr £92per room

Oxford St. 4 star+

Superb 90%

Marble Arch. Secret 4 star dlx on Oxford Street with FREE Full English Breakfast & Wi-Fi

"Fantastic Staff" (22/6/2017)

"Stylish hotel" (4/6/2017)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street ... More info

Full English Breakfastfr £155per room£155 fr £139per room

Russell Square 4*

Excellent 88%

Russell Square. Bloomsbury Hidden Gem above Covent Garden

"Rooms with baths and easy to get onto wifi!" (12/12/2015)

"Excellent service" (5/3/2014)

On Russell Square in Bloomsbury just above Covent Garden, this opulent Grand hotel occupies an enviable l... More info

fr £239per room£239 fr £215per room

Park Lane 5 Star

Very Good 82%

Piccadilly. Secret luxury hotel off Piccadilly

"Initial difficulty re room availability but sta..." (16/1/2015)

"Staff,room and food excellent no complaints. Ca..." (9/1/2015)

With Hotel Direct`s excellent rates at this opulent 4* hotel uniquely inclusive of Full English breakfast... More info

Full English Breakfastfr £431per room£431 fr £387per room

Victoria 4*

Excellent 89%

Victoria. A luxury hotel a stones throw from Buckingham Palace.

"Friendly good location" (24/7/2016)

"Good time had by all" (3/3/2013)

Just moments away from Victoria Station, this grand Hidden Gem has undergone a recent major refurbishment... More info

Full English Breakfastfr £155per room£155 fr £139per room

Knightsbridge 5*

Superb 94%

Knightsbridge & Harrods. 2 minutes from Harrods!

"The best view over London I have ever had in an..." (14/12/2016)

"Made our stay special" (15/5/2016)

With Hotel Direct`s excellent rates at this luxurious 5* hotel uniquely inclusive of Full English Breakfa... More info

Full English Breakfastfr £387per room£387 fr £348per room

Bayswater 4*

New hotel

A luxury hotel too cheap to mention by name

Cheapest price guaranteed

UK-based customer service with freephone: 0800 633 8000

Opposite Hyde Park the 4* Hidden Gem is a stylish modern hotel. More info

fr £89per room£89 fr £80per room

Ealing 4*

Exceptional 95%

A luxury hotel too cheap to mention by name

"Great hotel" (30/9/2016)

"Excellent...we were made to feel very welcome a..." (28/8/2016)

This stylish 4 star hotel is located in Ealing, West London and offers superb transport links to both Cen... More info

fr £75per room£75 fr £67per room

nr Baker Street

Excellent 89%

Baker Street. Secret 4 star close to Regents Park

"fantasctic hotel" (22/11/2015)

"Clean, smart, quiet hotel with an excellent bre..." (12/3/2014)

This luxury 4 star Hidden Gem is close to Baker Street, London W1 and Regent`s Park. It is also a short w... More info

fr £144per room£144 fr £129per room

Southbank 4*

Excellent 88%

South Bank. Modern 4* offering stunning views of Westminster.

"it was such a good weekend the staff made our ..." (17/4/2016)

"lovely clean hotel staff very pleasent and help..." (18/2/2016)

This lovely 4* hotel has an ideal location for sightseeing, situated on the Southbank of the River Thame... More info

Full English Breakfastfr £162per room£162 fr £145per room

Waterloo 4* Deluxe

New hotel

A luxury hotel too cheap to mention by name

Cheapest price guaranteed

UK-based customer service with freephone: 0800 633 8000

The Waterloo 4* Deluxe is an ultra modern hotel on London`s South Bank . More info

Full English Breakfastfr £170per room£170 fr £153per room

What are Hidden Gems?

SECRET luxury hotels
with massive discounts!

Hidden Gems™ are luxury 4 star and 5 star hotels with discounts so great, they have asked for their name to be kept secret. We reveal the hotel name the moment you complete the booking.

What do customers say
about Hidden Gems?

Excellent Service

I received a very efficient service from Hotel Direct and was thrilled with the Hidden Gem Hotel! I received updates to confirm the booking had been double checked with the hotel ahead of our stay. It was also great to receive special offers on Theatre Tickets.


Great deal - great break

Stayed in a 4* hidden gem for 2 nights - brilliant! Highly recommended.


Never had a bad experience with Hotel Direct!

I've used Hotel Direct a few times now, usually booking Hidden Gems, and each time I've felt that I received superb value for money. The hotels have always lived up to, or even exceeded my expectations.


A Fabulous Find

Wow couldn't believe my luck! A top 4 star Secret hotel in central London for a fantastic price. Will definitely use again soon. I hope this is ok to send over and let me know if you need anything else. Thank-you :)

With Hotel Direct you can make your break for LESS money. It's cheaper because when you book a break, we pass on special discounts for packages from hotels and train companies as well as making the total price lower. And you'll make a break in LESS time because in one place you can book your hotel, your train plus 1000s of shows, events and attractions.


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