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London Hidden Gems:

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Theatreland 4*

Superb 93%

Covent Garden. Secret luxury 4 star hotel in Covent Garden

"FABULOUS HOTEL - KINGSWAY HALL" (2/9/2016)

"Wonderful hotel. Service,rooms ,food ,staff and..." (27/8/2016)

Occupying a truly enviable Covent Garden location right in the heart of London`s Theatreland. More info

fr £127per room£127 fr £114per room

Ealing 4*

Exceptional 96%

A luxury hotel too cheap to mention by name

"Excellent...we were made to feel very welcome a..." (28/8/2016)

"Excellent breakfast, lovely hotel with parking ..." (5/8/2016)

This stylish 4 star hotel is located in Ealing, West London and offers superb transport links to both Cen... More info

fr £69per room£69 fr £62per room

Waterloo 4* Deluxe

Superb 94%

Waterloo. 4* deluxe overlooking the London Eye.

"Above expetations!" (12/9/2016)

"Studio suite." (24/8/2016)

This stunning 4* deluxe Hidden Gem is situated overlooking the London Eye and the Houses of Parliament More info

Full English Breakfastfr £179per room£179 fr £161per room

Upper Bloomsbury 4*

Excellent 87%

Bloomsbury. 4* offering contemporary accommodation near the British Museum.

"For landmark forum" (22/8/2016)

"Wish we could have stayed longer" (11/8/2016)

This Hidden Gem is a 4* delight in the heart of fashionable Bloomsbury. More info

fr £84per room£84 fr £75per room

Oxford St. 4 star+

Superb 90%

Marble Arch. Secret 4 star dlx on Oxford Street with FREE Full English Breakfast & Wi-Fi

"Spot On" (28/8/2016)

"An Amazing Time" (8/8/2016)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street ... More info

Full English Breakfastfr £155per room£155 fr £139per room

Bond Street 5 star

Excellent 88%

Bond Street. Luxurious 5* on London`s famous Bond Street.

"Comfortable and welcoming" (29/1/2016)

"Great location." (14/12/2015)

The quintessential address in London; the very heart of Mayfair and Bond Street. Your neighbours are the ... More info

fr £279per room£279 fr £251per room

Big Ben 4*

Exceptional 97%

Westminster. 4* deluxe close to the Houses of Parliament.

"Huge hotel" (12/9/2016)

"Park Plaza Westminister Bridge" (22/8/2016)

This impressive modern hotel is located in an enviable location on the South Bank. Situated just moments ... More info

Full English Breakfastfr £187per room£187 fr £168per room

West London 4 star

New hotel

A luxury hotel too cheap to mention by name

Cheapest price guaranteed

UK-based customer service with freephone: 0800 633 8000

Located in the heart of West London, the West London 4 Star Hidden Gem is just a few minutes` walk from E... More info

Full English Breakfastfr £76per room£76 fr £68per room

4* at Excel

Superb 94%

Excel/Docklands. Immaculate 4 star at London`s Excel Centre

"Superb Hotel" (4/7/2016)

"Perfect,room spacious,bed made for dreams." (3/7/2016)

This 4* Hidden Gem is located at London`s Excel Centre, one of the premier exhibition and convention cent... More info

Full English Breakfastfr £109per room£109 fr £98per room

Park Lane 5 Star

Very Good 82%

Piccadilly. Secret luxury hotel off Piccadilly

"Initial difficulty re room availability but sta..." (16/1/2015)

"Staff,room and food excellent no complaints. Ca..." (9/1/2015)

With Hotel Direct`s excellent rates at this opulent 4* hotel uniquely inclusive of Full English breakfast... More info

Full English Breakfastfr £303per room£303 fr £272per room

Southbank 4*

Excellent 87%

South Bank. Modern 4* offering stunning views of Westminster.

"it was such a good weekend the staff made our ..." (17/4/2016)

"lovely clean hotel staff very pleasent and help..." (18/2/2016)

This lovely 4* hotel has an ideal location for sightseeing, situated on the Southbank of the River Thame... More info

Full English Breakfastfr £163per room£163 fr £146per room

Victoria 4*

Excellent 89%

Victoria. A luxury hotel a stones throw from Buckingham Palace.

"Friendly good location" (24/7/2016)

"Good time had by all" (3/3/2013)

Just moments away from Victoria Station, this grand Hidden Gem has undergone a recent major refurbishment... More info

Full English Breakfastfr £155per room£155 fr £139per room

Iconic Central 5*

Exceptional 97%

Regent Street. 5* luxury hotel in enviable position.

"Best Stay Ever!!" (28/8/2016)

"Best hotel" (4/4/2016)

This sumptuous and famous 5* hotel is ideally situated in the very heart of London, 100 metres north of R... More info

Buffet Breakfastfr £395per room£395 fr £355per room

Piccadilly 5 star

Excellent 88%

Near Piccadilly Circus. Luxury 5* Piccadilly hotel

"Meridien is in a wonderful location and positio..." (21/12/2015)

"Above our expectations" (14/12/2015)

This fabulous and famous 5 star hotel is right on Piccadilly close to the Royal Academy and Piccadilly Ci... More info

Full English Breakfastfr £291per room£291 fr £261per room

Russell Square 4*

Excellent 88%

Russell Square. Bloomsbury Hidden Gem above Covent Garden

"Rooms with baths and easy to get onto wifi!" (12/12/2015)

"Excellent service" (5/3/2014)

On Russell Square in Bloomsbury just above Covent Garden, this opulent Grand hotel occupies an enviable l... More info

fr £239per room£239 fr £215per room

nr Baker Street

Excellent 89%

Baker Street. Secret 4 star close to Regents Park

"fantasctic hotel" (22/11/2015)

"Clean, smart, quiet hotel with an excellent bre..." (12/3/2014)

This luxury 4 star Hidden Gem is close to Baker Street, London W1 and Regent`s Park. It is also a short w... More info

fr £118per room£118 fr £106per room

Regents Park 4 Star

Excellent 87%

A luxury hotel too cheap to mention by name

"Sherlock Holmes Hotel." (21/12/2015)

"Excellent week at this very nice hotel" (9/9/2014)

This elegant boutique 4* deluxe Hidden Gem is an intimate hotel in a trendy location. More info

Full English Breakfastfr £203per room£203 fr £182per room

Knightsbridge 5*

Superb 94%

Knightsbridge & Harrods. 2 minutes from Harrods!

"Made our stay special" (15/5/2016)

"We had a great night staying at the Hotel" (5/1/2015)

With Hotel Direct`s excellent rates at this luxurious 5* hotel uniquely inclusive of Full English Breakfa... More info

Full English Breakfastfr £435per room£435 fr £391per room

Victoria 4 * Deluxe

Superb 94%

In Victoria. Luxurious 4* Deluxe Hotel nr Victoria Station.

"Professional friendly service." (19/8/2016)

"The hotel that thinks of everything!" (20/3/2016)

The Victoria 4* Deluxe hotel is a luxurious designed led hotel just 30 metres from Victoria Station. More info

Continental Breakfastfr £175per room£175 fr £157per room

What are Hidden Gems?

SECRET luxury hotels
with massive discounts!

Hidden Gems™ are luxury 4 star and 5 star hotels with discounts so great, they have asked for their name to be kept secret. We reveal the hotel name the moment you complete the booking.

What do customers say
about Hidden Gems?

Excellent Service

I received a very efficient service from Hotel Direct and was thrilled with the Hidden Gem Hotel! I received updates to confirm the booking had been double checked with the hotel ahead of our stay. It was also great to receive special offers on Theatre Tickets.


Great deal - great break

Stayed in a 4* hidden gem for 2 nights - brilliant! Highly recommended.


Never had a bad experience with Hotel Direct!

I've used Hotel Direct a few times now, usually booking Hidden Gems, and each time I've felt that I received superb value for money. The hotels have always lived up to, or even exceeded my expectations.


A Fabulous Find

Wow couldn't believe my luck! A top 4 star Secret hotel in central London for a fantastic price. Will definitely use again soon. I hope this is ok to send over and let me know if you need anything else. Thank-you :)


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Dear . Fantastic news! You have a credit of to spend against your next hotel booking. Hotel Direct has awarded this money back to you in thanks for your regular custom. We hope that you have an opportunity to enjoy this personal money-off offer very soon. T&Cs apply.