London Hidden Gem™ hotels

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London Hidden Gems:

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Big Ben 4*

Exceptional 97%

Westminster. 4* deluxe close to the Houses of Parliament.

"excellent" (3/4/2018)

"Absolutely amazing hotel" (26/2/2018)

This impressive modern hotel is located in an enviable location on the South Bank. Situated just moments ... More info

Full English Breakfastfr £196per room£196 fr £176per room

Victoria 4 * Deluxe

Superb 94%

In Victoria. Luxurious 4* Deluxe Hotel nr Victoria Station.

"Fantastic facilities and service all round. Gre..." (1/7/2018)

"Lovely Hotel with helpful staff." (14/6/2018)

The Victoria 4* Deluxe hotel is a luxurious designed led hotel just 30 metres from Victoria Station. More info

Full English Breakfastfr £196per room£196 fr £176per room

London Eye 4* Deluxe

Superb 93%

Waterloo. 4* deluxe overlooking the London Eye.

"Amazing stay" (4/3/2018)

"County hall plaza hotel" (25/2/2018)

This stunning 4* deluxe Hidden Gem is situated overlooking the London Eye and the Houses of Parliament More info

fr £186per room£186 fr £167per room

Southbank 4*

Excellent 89%

South Bank. Modern 4* offering stunning views of Westminster.

"Great Hotel........." (9/3/2018)

"Satisfied customers" (25/8/2017)

This lovely 4* hotel has an ideal location for sightseeing, situated on the Southbank of the River Thame... More info

Full English Breakfastfr £172per room£172 fr £154per room

Bayswater 4*

Superb 92%

A luxury hotel too cheap to mention by name

Cheapest price guaranteed

UK-based customer service with freephone: 0800 633 8000

Opposite Hyde Park the 4* Hidden Gem is a stylish modern hotel. More info

fr £109per room£109 fr £98per room

Piccadilly 5 star

Excellent 88%

Near Piccadilly Circus. Luxury 5* Piccadilly hotel

"Ideal Location for London Visit." (22/2/2017)

"Superb location" (10/1/2017)

This fabulous and famous 5 star hotel is right on Piccadilly close to the Royal Academy and Piccadilly Ci... More info

Full English Breakfastfr £252per room£252 fr £226per room

Waterloo 4* Deluxe

Superb 93%

A luxury hotel too cheap to mention by name

"More than expected for the price." (17/3/2018)

"Very Friendly" (12/3/2018)

The Waterloo 4* Deluxe is an ultra modern hotel on London`s South Bank . More info

fr £173per room£173 fr £155per room

What are Hidden Gems?

SECRET luxury hotels
with massive discounts!

Hidden Gems™ are luxury 4 star and 5 star hotels with discounts so great, they have asked for their name to be kept secret. We reveal the hotel name the moment you complete the booking.

What do customers say
about Hidden Gems?

Excellent Service

I received a very efficient service from Hotel Direct and was thrilled with the Hidden Gem Hotel! I received updates to confirm the booking had been double checked with the hotel ahead of our stay. It was also great to receive special offers on Theatre Tickets.


Great deal - great break

Stayed in a 4* hidden gem for 2 nights - brilliant! Highly recommended.


Never had a bad experience with Hotel Direct!

I've used Hotel Direct a few times now, usually booking Hidden Gems, and each time I've felt that I received superb value for money. The hotels have always lived up to, or even exceeded my expectations.


A Fabulous Find

Wow couldn't believe my luck! A top 4 star Secret hotel in central London for a fantastic price. Will definitely use again soon. I hope this is ok to send over and let me know if you need anything else. Thank-you :)

With Hotel Direct you can make your break for LESS money. It's cheaper because when you book a break, we pass on special discounts for packages from hotels and train companies as well as making the total price lower. And you'll make a break in LESS time because in one place you can book your hotel, your train plus 1000s of shows, events and attractions.


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Dear . Fantastic news! You have a credit of to spend against your next hotel booking. Hotel Direct has awarded this money back to you in thanks for your regular custom. We hope that you have an opportunity to enjoy this personal money-off offer very soon. T&Cs apply.