Arrival Assurance™ ONLY Hotel Direct double-checks your booking

Dublin hotels
fr £36per room
Castle HotelExcellent, 88%fr £54
Grafton CapitalExcellent, 85%fr £58
Aspect Park WestExcellent, 89%fr £38
Castleknock HotelExceptional, 100%fr £69
Paris hotels
fr £45per room
Villa AlessandraGood, 77%fr £81
Villa Luxembourgfr £95
Kyriad Gare du Nordfr £113
Hotel FaubourgGood, 76%fr £69
Edinburgh hotels
fr £32per room
Express WaterfrontSuperb, 94%fr £80
Thistle EdinburghExcellent, 86%fr £75
Old WaverleyExcellent, 88%fr £69
Radisson EdinburghSuperb, 91%fr £104
Barcelona hotels
fr £38per room
Sagrada FamiliaSuperb, 90%fr £53
Barcelona PrincessExceptional, 96%fr £81
4* with PoolSuperb, 92%fr £94
Front Air CongressExcellent, 86%fr £42
Rome hotels
fr £22per room
Ambra PalaceSuperb, 93%fr £167
Forum RomaExceptional, 100%fr £132
H10 Roma Cittafr £78
RaganelliExcellent, 85%fr £62

Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

  • 1/2 Price Deals
  • UK Service Centre
  • VAT inc. No extras
  • Tel free: 0800 633 8000
  • Lines open 7 days/ wk
  • 1000s Guest Reviews
  • Earn Points & Save

Hotel Direct has a 5 star customer rating

review centre - speaking from experience

From 5430 reviews


of users recommend

9.6 out of 10

2175 Trustpilot review(s)


What are customers saying about Hotel Direct?

Absolutely Fantastic Company

Booking the deal was easy, all confirmation was received in the post, I double checked everything over the phone with very helpful and friendly staff. Highly recommended

Fabulous brilliant excellent

Fabulous brilliant excellent from start to finish and excellent value.

excellent service - hotel good theatre seats excellent

Simply the best!

Great choice to choose from. Good overall descriptions . I liked the way the website was easy to use . Good value whatever your budget may be. My booking was completed in minutes once I had made my choice confirmation was instant. Reminder was sent out prior to my travel had no problems at all with my hotel. Would definitely use them again and would have no reservation recommending them( already have!)?

Excellent Service

Well put together package with everything running like clockwork thank you. I would recommend the company to friends and family as it was hassle free and well organised

Booking With Ease

The booking process was easy, hassle free. It was great to receive a booking assurance email before departing. Great deals and will certainly be using again. Will certainly be letting my friends know about this site, some site processes are extremely tedious. Booking completed in a few clicks

Recomend Hotel Direct. Friendly helpful


Prompt and reliable service


London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £40per person
Wicked- LondonSuperb, 94%Ticket + hotel £49pp
Jersey Boys- LondonExceptional, 96%Ticket + hotel £59pp
The Lion King- LondonExceptional, 95%Ticket + hotel £75pp
The CommitmentsSuperb, 94%Ticket + hotel £40pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £58per room
Marble Arch 4*4 star +Superb, 91%£328 fr £119
Hol Inn Kings Cross4 star +Very Good, 84%£354 fr £95
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £99
Strand Palace3 starExcellent, 89%£299 fr £125
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £99per room
Marble Arch 4*4 star +Superb, 91%£328 fr £119
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £99
Euston 4*4 starSuperb, 92%£230 fr £99
Westminster 4*4 starSuperb, 94%£445 fr £135

Featured hotels in London

Marble Arch 4*

Marble Arch 4*

fr £119per room

Bryanston Street, Marble Arch, London, W1H 7EH

Customer Score, 5417 reviews: Superb, 91%


Hotel Direct`s excellent rates at this hotel include Full English Breakfast (worth £33.90 based on 2 people in double).  More info

Hol Inn Kings Cross

Hol Inn Kings Cross

fr £95per room

1 King`s Cross Road, Kings Cross, London, WC1X 9HX

Customer Score, 2292 reviews: Very Good, 84%

"Swimming pool/spa is amazing, room was l..." (14/9/2014)

The Holiday Inn Kings Cross hotel offers superb 4 star deluxe facilities close to the West End. London`s Covent Garden More info

The Tower Hotel

The Tower Hotel

fr £126per room

St Katherine`s Way, City of London, London, E1W 1LD

Customer Score, 654 reviews: Superb, 91%

"Fantastic location in the heart of Londo..." (15/9/2014)

The luxurious 4* Guoman Tower (formerly the Tower Thistle) is a 2 minute walk from Tower Bridge. More info

Strand Palace

Strand Palace

fr £125per room

372 The Strand, West End, London, WC2R 0JJ

Customer Score, 881 reviews: Excellent, 89%

"Excellent location and service" (15/9/2014)

This well known 3 star hotel enjoys one of the finest locations in the capital - London`s famed Theatreland  More info

Ambassador Blooms.

Ambassador Blooms.

fr £151per room

12 Upper Woburn Place, Bloomsbury, London, WC1H 0HX

Customer Score, 1350 reviews: Excellent, 89%

"Enjoyable Stay." (23/6/2014)

The 4* Ambassadors Bloomsbury Hotel is a centrally located contemporary 4* hotel in the heart of London`s historic  More info

The Hotel Direct difference

If you search and book hotels with Hotel Direct you'll notice 2 big differences. First of all, extraordinary customer service is the engine of our business. It starts with a freephone number, 0800 633 8000. You'll struggle to find a telephone number on some large hotel websites but we proudly advertise ours on every page. And when you call, any day of the week, you'll speak to a person who is properly trained on our destinations and hotels; someone who is friendly and wants to help. What's more, they're all in the UK. When you book we'll send you immediate email confirmation and then, 48 hours before you are due to arrive at the hotel we will personally telephone the hotel and re-check all the details of your reservation. We'll send you a reassuring email and text message to tell you that your reservation has been checked. We'll even tell you who at the hotel checked your booking. We call this customer service Arrival Assurance™ and we don't think you should book a hotel without it! Our customers clearly agree as we have the highest customer rating of any hotel agent on TrustPilot, the Review Centre and Google.

The second Hotel Direct difference is that we are constantly innovating to deliver better prices and value to you. New ways of delivering even lower prices include Hidden Gems™ Theatre Breaks, Dial-a-Deal®, Deals Tonight™ and Hotel Extras™. We've developed all these programs to give you lower hotel prices than you will find anywhere else on the World Wide Web.

Hidden Gems™

Hidden Gems™ are deals so good, they have to be hidden...sshhh! On our website we'll tell you the hotel's location, whether it is 4 star or 5 star, the hotel and room facilities and we'll give you a good idea of the hotel's style and character. But you'll only find out the hotel name the moment you complete the booking.

In return you'll receive a price that is much cheaper than the named hotel price. And we'll provide a full refund if you're not completely dazzled. (T&Cs)

Still need convincing? Here is a typical bit of customer feedback: "Elegant hotel for a fantastic price. I chose a Hidden Gem™ hotel and was a little hesitant about it but hadn't needed to be as we had a most wonderfully elegant hotel in central London for a fantastic price with a really mouth-watering and filling breakfast included. I have already recommended this site to friends for future use and I will definitely use again too." Review Centre 2013

So why not unearth a Hidden Gem™ for your next hotel booking. You won't regret it. It's how top hotels secretly reduce the price!

Theatre Breaks

If you're travelling to London you should consider taking in one of London's top West End shows. London is justly world famous for its thriving theatreland, celebrated writers, directors and actors, the epic productions and the wealth of box-office hits that are created and premiered in London. There are now over 50 shows to choose from and Hotel Direct offers all of them. We'll give you a choice of seats and illustrate where you'll be sitting in the theatre. Once you've selected a show and your seats you can package it up with any of our London hotels and in a few simple steps you've created your own bespoke theatre break. And the really great news is that when you book your hotel and show together, we are able to give you an even bigger discount on the hotel price. So if you're going to take in a show during your London trip, make sure you book a Theatre Break and save!

In 2014 HotelDirect will be launching Theatre Breaks in Manchester and Edinburgh and we might even get to Broadway.


Another great way to book a hotel at a lower price than you will see advertised anywhere else on the web. Dial-a-Deal® is exclusive to Hotel Direct. When you see a Dial-a-Deal hotel result on our website all you have to do is call us free from UK landlines on 0800 633 8000 or from your mobile or outside the UK on +44 (0)1872 261100. We'll quote you a special price that the hotel will not allow us to advertise. It's another way that hotel's reduce the price secretly and people in the know, get the very best rates.

Deals Tonight™

Sometimes due to a change of plans or circumstance, you expectedly need a room for tonight. The reason could be anything from a last minute impulse to a business meeting that runs on unexpectedly. Deals Tonight™ are last-second deals agreed by us with hotels on the day for tonight or tomorrow night. Deals Tonight™ is the smart way for hotels to ensure that any unreserved rooms do not lie vacant. The great thing for you is that hotels realise that because time is rapidly running out, the deal has to be very good indeed. Look out for the Deals Tonight™ banners on our mobile website;

Hotel Extras™

Our final value adding product helps you make the most of your hotel stay for less than you would otherwise pay. We're working with hotels to offer you the opportunity to pre-book a whole host of extra hotel services; always at a lower price than you would pay at the hotel. So if you fancy a traditional afternoon tea at your choice of luxury hotel or a 3-course dinner in the hotel's award-winning restaurant or a little self-indulgence in the hotel's opulent spa, the chances are we'll offer these optional extras to you at a discount rate within the booking process. Tempted?

Whatever your hotel need, at Hotel Direct we look forward to being of service.

Hotel Direct Reservations. 0800 633 8000.

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