Arrival Assurance™ ONLY Hotel Direct double-checks your booking

Dublin hotels
fr £39per room
Louis FitzgeraldSuperb, 91%fr £47
North StarExcellent, 85%fr £99
Russell CourtVery Good, 80%fr £69
Hotel St GeorgeGood, 70%fr £60
Paris hotels
fr £38per room
Pav Saint Augustinfr £60
Hotel FaubourgGood, 76%fr £47
Champerret ElyseesSuperb, 91%fr £70
Comfort Inn RosnyGood, 74%fr £55
Edinburgh hotels
fr £48per room
Thistle EdinburghExcellent, 87%fr £101
Kenneth MackenzieExcellent, 86%fr £99
Salisbury GreenSuperb, 90%fr £154
Old WaverleyExcellent, 88%fr £80
Barcelona hotels
fr £39per room
Sagrada FamiliaSuperb, 90%fr £66
BCN EventsSuperb, 92%fr £55
Fira CongressExcellent, 88%fr £50
4* with PoolSuperb, 92%fr £84
Rome hotels
fr £21per room
River PalaceSuperb, 94%fr £209
Ambra PalaceSuperb, 93%fr £104
Villa Morgagni Hotelfr £70
Accademia Hotelfr £153

Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

  • 1/2 Price Deals
  • UK Service Centre
  • VAT inc. No extras
  • Tel free: 0800 633 8000
  • Lines open 7 days/ wk
  • 1000s Guest Reviews
  • Earn Points & Save

Hotel Direct has a 5 star customer rating

review centre - speaking from experience

From 5430 reviews


of users recommend

9.6 out of 10

2175 Trustpilot review(s)


What are customers saying about Hotel Direct?

Excellent Service

Easy to book, easy to understand ... excellent site ... would recommend to my friends and family!

1st Class Hotel Booking Company

Have used Hotel Direct several times before and will carry on doing so as they deliver everything they promise. Never had any problems with Hotel Direct and would feel very confident in recommending them.

Best Possible Service

I always find a brilliant hotel at the price I want to pay and the dates I want. The information is always clear and correct. A very easy site to use to book and pay for a hotel break in London.

Really Great Service

Booked our hotel through Hotel Direct. Great friendly service and we got a great deal. Everything sorted out for us. Didn`t have to do a thing after the initial phone call. Really liked the booking confirmation you get a couple of days before you go. Used last year and will use again in the future.

Brilliant From Start To Finish

Was a little doubtful about booking and paying for a hotel allocated after payment, but it was the cheapest option by far. Needn`t have worried though because what we got was brilliant. Service from start to finish has been great, with excellent communication from the company throughout. Won`t hesitate to recommend or use Hotel Direct again, excellent service which is so rare today.

Very Satisfied Customer


Very Efficient Company To Book With

Hotel Direct is a excellent Company to book a trip with. Very efficient, even to the point of checking your booking a day before you arrive and texting you. Their prices are very reasonable too and if you need to call them they are helpful and friendly. Their Website is so easy to follow and the Hidden Gems Hotels are amazing value! They also have an excellent range of Hotels, Theatre Breaks etc from 3 to 5 Star Hotels. Wouldn`t book with any other Company.

Look No Further

Hotel Direct is an excellent site for hotel bookings, especially whenlooking for good deals and wide choice of accommodation. The website is easy to negotiate.Once a booking has been completed, it is confirmed by email with all the essential information required.A follow up reminder email is also sent nearer the time of the stay.Highly recommended.

London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £40per person
The BodyguardSuperb, 93%Ticket + hotel £78pp
Wicked- LondonSuperb, 94%Ticket + hotel £52pp
Jersey Boys- LondonExceptional, 97%Ticket + hotel £62pp
The Lion King- LondonExceptional, 95%Ticket + hotel £74pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £62per room
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £109
Bloomsbury Park3 starVery Good, 84%£172 fr £90
Strand Palace3 starExcellent, 89%£299 fr £119
Charing Cross4 star +Superb, 91%£290 fr £131
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £89per room
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £109
Marble Arch 4*4 star +Superb, 91%£328 fr £119
Mayfair 4 star +4 star +Superb, 90%£445 fr £165
Barbican 4* Rooms4 starExcellent, 89%£222 fr £99

Featured hotels in London

Oxford St. 4 star+

Oxford St. 4 star+

fr £109per room

Great Cumberland Place, Marble Arch, London, W1H 7DL

Customer Score, 2903 reviews: Excellent, 89%

"efficient, modern, comfortable hotel clo..." (20/8/2014)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street and is very cl More info

Bloomsbury Park

Bloomsbury Park

fr £90per room

126 Southampton Row, Bloomsbury, London, WC1B 5AD

Customer Score, 823 reviews: Very Good, 84%

"cheap and close to theatre. Bargain " (19/8/2014)

The Thistle Bloomsbury Park Hotel is located at the bottom of Bloomsbury, just above Covent Garden and Drury Lane. More info

Strand Palace

Strand Palace

fr £119per room

372 The Strand, West End, London, WC2R 0JJ

Customer Score, 859 reviews: Excellent, 89%

"Staff friendly and helpful. Room (sing..." (17/8/2014)

This well known 3 star hotel enjoys one of the finest locations in the capital - London`s famed Theatreland  More info

Chelsea Cloisters

Chelsea Cloisters

fr £80per room

Sloane Avenue, Chelsea, London, SW3 3DW

Customer Score, 0 reviews:

Beautifully located in Chelsea, just minutes` walk from the exclusive Kings Road More info

Charing Cross

Charing Cross

fr £131per room

The Strand, West End, London, WC2N 5HX

Customer Score, 3137 reviews: Superb, 91%

"Lovely hotel and extremely friendly staf..." (18/8/2014)

This landmark Grade 1 Listed hotel, the Charing Cross hotel, now part of the exclusive Guoman hotel group, is situate More info

The Hotel Direct difference

If you search and book hotels with Hotel Direct you'll notice 2 big differences. First of all, extraordinary customer service is the engine of our business. It starts with a freephone number, 0800 633 8000. You'll struggle to find a telephone number on some large hotel websites but we proudly advertise ours on every page. And when you call, any day of the week, you'll speak to a person who is properly trained on our destinations and hotels; someone who is friendly and wants to help. What's more, they're all in the UK. When you book we'll send you immediate email confirmation and then, 48 hours before you are due to arrive at the hotel we will personally telephone the hotel and re-check all the details of your reservation. We'll send you a reassuring email and text message to tell you that your reservation has been checked. We'll even tell you who at the hotel checked your booking. We call this customer service Arrival Assurance™ and we don't think you should book a hotel without it! Our customers clearly agree as we have the highest customer rating of any hotel agent on TrustPilot, the Review Centre and Google.

The second Hotel Direct difference is that we are constantly innovating to deliver better prices and value to you. New ways of delivering even lower prices include Hidden Gems™ Theatre Breaks, Dial-a-Deal®, Deals Tonight™ and Hotel Extras™. We've developed all these programs to give you lower hotel prices than you will find anywhere else on the World Wide Web.

Hidden Gems™

Hidden Gems™ are deals so good, they have to be hidden...sshhh! On our website we'll tell you the hotel's location, whether it is 4 star or 5 star, the hotel and room facilities and we'll give you a good idea of the hotel's style and character. But you'll only find out the hotel name the moment you complete the booking.

In return you'll receive a price that is much cheaper than the named hotel price. And we'll provide a full refund if you're not completely dazzled. (T&Cs)

Still need convincing? Here is a typical bit of customer feedback: "Elegant hotel for a fantastic price. I chose a Hidden Gem™ hotel and was a little hesitant about it but hadn't needed to be as we had a most wonderfully elegant hotel in central London for a fantastic price with a really mouth-watering and filling breakfast included. I have already recommended this site to friends for future use and I will definitely use again too." Review Centre 2013

So why not unearth a Hidden Gem™ for your next hotel booking. You won't regret it. It's how top hotels secretly reduce the price!

Theatre Breaks

If you're travelling to London you should consider taking in one of London's top West End shows. London is justly world famous for its thriving theatreland, celebrated writers, directors and actors, the epic productions and the wealth of box-office hits that are created and premiered in London. There are now over 50 shows to choose from and Hotel Direct offers all of them. We'll give you a choice of seats and illustrate where you'll be sitting in the theatre. Once you've selected a show and your seats you can package it up with any of our London hotels and in a few simple steps you've created your own bespoke theatre break. And the really great news is that when you book your hotel and show together, we are able to give you an even bigger discount on the hotel price. So if you're going to take in a show during your London trip, make sure you book a Theatre Break and save!

In 2014 HotelDirect will be launching Theatre Breaks in Manchester and Edinburgh and we might even get to Broadway.


Another great way to book a hotel at a lower price than you will see advertised anywhere else on the web. Dial-a-Deal® is exclusive to Hotel Direct. When you see a Dial-a-Deal hotel result on our website all you have to do is call us free from UK landlines on 0800 633 8000 or from your mobile or outside the UK on +44 (0)1872 261100. We'll quote you a special price that the hotel will not allow us to advertise. It's another way that hotel's reduce the price secretly and people in the know, get the very best rates.

Deals Tonight™

Sometimes due to a change of plans or circumstance, you expectedly need a room for tonight. The reason could be anything from a last minute impulse to a business meeting that runs on unexpectedly. Deals Tonight™ are last-second deals agreed by us with hotels on the day for tonight or tomorrow night. Deals Tonight™ is the smart way for hotels to ensure that any unreserved rooms do not lie vacant. The great thing for you is that hotels realise that because time is rapidly running out, the deal has to be very good indeed. Look out for the Deals Tonight™ banners on our mobile website;

Hotel Extras™

Our final value adding product helps you make the most of your hotel stay for less than you would otherwise pay. We're working with hotels to offer you the opportunity to pre-book a whole host of extra hotel services; always at a lower price than you would pay at the hotel. So if you fancy a traditional afternoon tea at your choice of luxury hotel or a 3-course dinner in the hotel's award-winning restaurant or a little self-indulgence in the hotel's opulent spa, the chances are we'll offer these optional extras to you at a discount rate within the booking process. Tempted?

Whatever your hotel need, at Hotel Direct we look forward to being of service.

Hotel Direct Reservations. 0800 633 8000.

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