Arrival Assurance™ ONLY Hotel Direct double-checks your booking

Dublin hotels
fr £30per room
North StarExcellent, 85%fr £78
Trinity City HotelSuperb, 93%fr £137
The ClarenceExcellent, 88%fr £82
Arlington Temple BarExcellent, 86%fr £54
Paris hotels
fr £38per room
Hotel FaubourgGood, 76%fr £39
MontmartreExcellent, 86%fr £59
Atrium HotelSuperb, 92%fr £82
Comfort Inn RosnyGood, 73%fr £54
Edinburgh hotels
fr £15per room
Jurys Inn EdinburghExcellent, 88%fr £79
Kings Manor HotelExceptional, 96%fr £36
Thistle EdinburghExcellent, 87%fr £55
Place HotelSuperb, 90%fr £82
Barcelona hotels
fr £15per room
Hotel 4Superb, 92%fr £41
Hotel CaledonianExcellent, 89%fr £37
Fira CongressExcellent, 88%fr £46
Taber HotelExcellent, 86%fr £61
Rome hotels
fr £14per room
Ambra PalaceSuperb, 93%fr £110
Accademia Hotelfr £235
Hotel Delle MuseSuperb, 90%fr £43
Forum RomaExceptional, 100%fr £101

Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

  • 1/2 Price Deals
  • UK Service Centre
  • VAT inc. No extras
  • Tel free: 0800 633 8000
  • Lines open 7 days/ wk
  • 1000s Guest Reviews
  • Earn Points & Save

Hotel Direct has a 5 star customer rating

review centre - speaking from experience

From 5430 reviews


of users recommend

9.6 out of 10

2175 Trustpilot review(s)


What are customers saying about Hotel Direct?

Don`t book a hotel without using these guys

Hotel Direct, I have found, offer the best deals for hotels, especially in London. We use them all the time and they never disappoint.

Very knowledable on hotels and great service

The staff members had very good description and location of hotels to book. Right from booking to following up and letting us know the hotel was ready for our check in the next day

Always my first choice

Always very approachable and efficient. Website easy to browse. Very good service overall

Hassle free and appreciated your reminder of our booking which was a friendly touch.

Informative and very convenient to book. Very happy with hotel booked in London. Would definitely recommend this company to others. Best wishes.

Easy to use website, pain free booking.

This is the website I always use when I want to visit London. Simple clicks brings up all the information I want, be it one night stopovers, or two night theatre breaks. Booking is easy & as an added bonus, a couple of days beforehand, Hotel Direct send a further confirmation of the booking, for reassurance. I use the Hidden Gems offers & I have never been disappointed with the quality of the hotels in which I have stayed. Recently, I had to phone the Company, to adjust a booking. The Customer Service lady was very helpful an very patient. I felt important to her & that means a great deal. So whether you contact Hotel Direct through its website or through personal contact, you will not be disappointed.

Great prices with super customer service

I welcomed the ease of booking and the choice. The prices were realistic and my requirements were met. I will use them from now on. I was delighted with the confirmation emails prior to trip. The ease of booking the show and the hotel together were hassle free

Very efficient service.

Booking through Hotel Direct was so easy. I was impressed with the service I got from them. I would recommend them to family and friends.

Excellent service, easy booking!

Excellent service, easy booking!

London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £39per person
Wicked- LondonSuperb, 94%Ticket + hotel £45pp
The Lion KingExceptional, 95%Ticket + hotel £104pp
Jersey BoysExceptional, 96%Ticket + hotel £55pp
The CommitmentsSuperb, 93%Ticket + hotel £39pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £50per room
Kingsway Hall4 star +Superb, 91%£100 fr £130
Strand Palace4 starExcellent, 89%£299 fr £92
St Giles London3 starVery Good, 81%£140 fr £91
Byron Hotel3 starSuperb, 93%£185 fr £62
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £79per room
Theatreland 4*4 star +Superb, 93%£394 fr £111
Victoria 4 * Deluxe4 star +Superb, 94%£372 fr £127
4* on Hyde Park3 star +Good, 79%£341 fr £123
Southbank 4*4 starExceptional, 100%£372 fr £123

Featured hotels in London

Kingsway Hall

Kingsway Hall

fr £130per room

66 Great Queen Street, Covent Garden, London, WC2B 5BX

Customer Score, 1754 reviews: Superb, 91%

"Excellent hotel. Very help staff. Perfec..." (16/12/2014)

Situated just off Drury Lane and 5 minutes walk from fashionable Covent Garden Piazza. More info

Strand Palace

Strand Palace

fr £92per room

372 The Strand, West End, London, WC2R 0JJ

Customer Score, 949 reviews: Excellent, 89%

"I couldn`t fault it. It is superbly pla..." (9/12/2014)

This well known 4 star hotel enjoys one of the finest locations in the capital - London`s famed Theatreland  More info

St Giles London

St Giles London

fr £91per room

Bedford Avenue, West End, London, WC1B 3AS

Customer Score, 6677 reviews: Very Good, 81%

"Excellent value for money. Would stay th..." (13/12/2014)

The St. Giles Hotel is ideally located at the junction of Oxford Street and the Tottenham Court Road. More info

Byron Hotel

Byron Hotel

fr £62per room

36/38 Queensborough Terrace, Bayswater, London, W2 3SH

Customer Score, 9 reviews: Superb, 93%

"perfect" (24/11/2014)

Situated in Bayswater the 3* Byron Hotel is just a 5 minute walk from Hyde Park putting guests in an excellent location  More info

Theatreland 4*

Theatreland 4*

fr £111per room

Great Queen Street, Covent Garden, London, WC2B 5BZ

Customer Score, 1046 reviews: Superb, 93%

"Great hotel" (30/11/2014)

Occupying a truly enviable Covent Garden location right in the heart of London`s Theatreland. More info

The Hotel Direct difference

If you search and book hotels with Hotel Direct you'll notice 2 big differences. First of all, extraordinary customer service is the engine of our business. It starts with a freephone number, 0800 633 8000. You'll struggle to find a telephone number on some large hotel websites but we proudly advertise ours on every page. And when you call, any day of the week, you'll speak to a person who is properly trained on our destinations and hotels; someone who is friendly and wants to help. What's more, they're all in the UK. When you book we'll send you immediate email confirmation and then, 48 hours before you are due to arrive at the hotel we will personally telephone the hotel and re-check all the details of your reservation. We'll send you a reassuring email and text message to tell you that your reservation has been checked. We'll even tell you who at the hotel checked your booking. We call this customer service Arrival Assurance™ and we don't think you should book a hotel without it! Our customers clearly agree as we have the highest customer rating of any hotel agent on TrustPilot, the Review Centre and Google.

The second Hotel Direct difference is that we are constantly innovating to deliver better prices and value to you. New ways of delivering even lower prices include Hidden Gems™ Theatre Breaks, Dial-a-Deal®, Deals Tonight™ and Hotel Extras™. We've developed all these programs to give you lower hotel prices than you will find anywhere else on the World Wide Web.

Hidden Gems™

Hidden Gems™ are deals so good, they have to be hidden...sshhh! On our website we'll tell you the hotel's location, whether it is 4 star or 5 star, the hotel and room facilities and we'll give you a good idea of the hotel's style and character. But you'll only find out the hotel name the moment you complete the booking.

In return you'll receive a price that is much cheaper than the named hotel price. And we'll provide a full refund if you're not completely dazzled. (T&Cs)

Still need convincing? Here is a typical bit of customer feedback: "Elegant hotel for a fantastic price. I chose a Hidden Gem™ hotel and was a little hesitant about it but hadn't needed to be as we had a most wonderfully elegant hotel in central London for a fantastic price with a really mouth-watering and filling breakfast included. I have already recommended this site to friends for future use and I will definitely use again too." Review Centre 2013

So why not unearth a Hidden Gem™ for your next hotel booking. You won't regret it. It's how top hotels secretly reduce the price!

Theatre Breaks

If you're travelling to London you should consider taking in one of London's top West End shows. London is justly world famous for its thriving theatreland, celebrated writers, directors and actors, the epic productions and the wealth of box-office hits that are created and premiered in London. There are now over 50 shows to choose from and Hotel Direct offers all of them. We'll give you a choice of seats and illustrate where you'll be sitting in the theatre. Once you've selected a show and your seats you can package it up with any of our London hotels and in a few simple steps you've created your own bespoke theatre break. And the really great news is that when you book your hotel and show together, we are able to give you an even bigger discount on the hotel price. So if you're going to take in a show during your London trip, make sure you book a Theatre Break and save!

In 2014 HotelDirect will be launching Theatre Breaks in Manchester and Edinburgh and we might even get to Broadway.


Another great way to book a hotel at a lower price than you will see advertised anywhere else on the web. Dial-a-Deal® is exclusive to Hotel Direct. When you see a Dial-a-Deal hotel result on our website all you have to do is call us free from UK landlines on 0800 633 8000 or from your mobile or outside the UK on +44 (0)1872 261100. We'll quote you a special price that the hotel will not allow us to advertise. It's another way that hotel's reduce the price secretly and people in the know, get the very best rates.

Deals Tonight™

Sometimes due to a change of plans or circumstance, you expectedly need a room for tonight. The reason could be anything from a last minute impulse to a business meeting that runs on unexpectedly. Deals Tonight™ are last-second deals agreed by us with hotels on the day for tonight or tomorrow night. Deals Tonight™ is the smart way for hotels to ensure that any unreserved rooms do not lie vacant. The great thing for you is that hotels realise that because time is rapidly running out, the deal has to be very good indeed. Look out for the Deals Tonight™ banners on our mobile website;

Hotel Extras™

Our final value adding product helps you make the most of your hotel stay for less than you would otherwise pay. We're working with hotels to offer you the opportunity to pre-book a whole host of extra hotel services; always at a lower price than you would pay at the hotel. So if you fancy a traditional afternoon tea at your choice of luxury hotel or a 3-course dinner in the hotel's award-winning restaurant or a little self-indulgence in the hotel's opulent spa, the chances are we'll offer these optional extras to you at a discount rate within the booking process. Tempted?

Where's The Party At This New Year's Eve?

If you are wondering which UK city to spend your NYE then look no further. We have created the ultimate New Year's Eve city guide. We compare the price of a hotel room, how many pubs there are per square mile, the average Taxi fare, the average cost of a pint and the average cost of club entry. We have also included our top three tips for London, Birmingham, Belfast, Dublin, Edinburgh, Leeds, Manchester and Cardiff. Click here to find out which city tops our NYE celebrations.

Whatever your hotel need, at Hotel Direct we look forward to being of service.

Hotel Direct Reservations. 0800 633 8000.

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