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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

Google reviews
4.8/5

rating for hoteldirect.co.uk

9.6 out of 10

2175 Trustpilot review(s)

Excellent

What are customers saying about Hotel Direct?

Fabulous

Hotel Direct have been great and when the date for visiting was coming up, they emailed me to confirm my booking with the hotel. Brilliant

Excellent Value

Brilliant service

Fab service. Thanks Lynn

I was impressed by the email communication and the personal service received over the phone. I was pleasantly surprised to find rooms with the hotel I wanted, via an independent British company. Will use again.

Great Weekend

Had a great weekend everything went like clock work, great hotel and a brilliant play. thank you

First Class

I use Hotel Direct 2 or 3 times a year and the choice of hotels, hotel rates and service have always been First Class.

Very quick service

I booked to go to the threate and needed a hotel all went well quick and easy and I enjoyed a great weekend Thankyou great fast service

Everything worked like clockwork.

We booked a show at the Savoy Theatre and an overnight stay at the nearby Charing Cross Hotel. Our seats were excellent, and the hotel room very comfortable and quiet. Everything worked very smoothly.

Great experience

Booking was easy; hotel and show excellent and the whole experience was good value and great quality.

Well done Hotel Direct

Quick, honest, excellent service, takes the hassle out of London Theatre breaks.

Theatre BreaksSpring London hotelsMumford and Sons at Hyde Park
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £49per room
£49 fr £44per room
St Giles London3 starVery Good, 82%£140 fr £105£105 fr £94
Hol Inn Kings Cross4 star +Excellent, 85%£354 fr £62£62 fr £55
Churchill5 starSuperb, 92%£508 fr £322£322 fr £289
Upper Bloomsbury 4*4 starExcellent, 87%£429 fr £75£75 fr £67
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £44per person
£44 fr £39per person
The Lion KingExceptional, 96%Ticket + hotel £85 Ticket + hotel £85 fr £76
Motown the MusicalSuperb, 94%Ticket + hotel £73 Ticket + hotel £73 fr £65
WickedSuperb, 94%Ticket + hotel £52 Ticket + hotel £52 fr £46
Jersey BoysExceptional, 95%Ticket + hotel £61 Ticket + hotel £61 fr £54
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £45per room
£45 fr £40per room
Theatreland 4*4 star +Superb, 93%£394 fr £107£107 fr £96
Thistle Euston4 starExcellent, 87%£230 fr £98£98 fr £88
Oxford St. 4 star+4 star +Superb, 90%£355 fr £150£150 fr £135
Kingsway Hall4 star +Superb, 92%£100 fr £126£126 fr £113
London hidden gems

Hidden Gems™

Deals so good, they have to be hidden...sshhh!!

fr £45per room
£45 fr £40per room
Theatreland 4*4 star +Superb, 93%£394 fr £107£107 fr £96
Upper Bloomsbury 4*4 starExcellent, 87%£429 fr £75£75 fr £67
Oxford St. 4 star+4 star +Superb, 90%£355 fr £150£150 fr £135
Big Ben 4*4 star +Exceptional, 97%£372 fr £187£187 fr £168

Featured hotels in London

St Giles London

St Giles London

fr £105per room
£105 fr £94per room

Bedford Avenue, West End, London, WC1B 3AS

Customer Score, 7458 reviews: Very Good, 82%

"WONDERFUL EXPERIANCE" (26/4/2016)

The St. Giles Hotel is ideally located at the junction of Oxford Street and the Tottenham Court Road. More info

Churchill

Churchill

fr £322per room
£322 fr £289per room

30 Portman Square, Marble Arch, London, W1H 7BH

Customer Score, 196 reviews: Superb, 92%

"pure luxury" (13/10/2014)

Nestled on the picturesque leafy gardens of Portman Square is the luxurious and stylish Churchill hotel. More info

Hol Inn Kings Cross

Hol Inn Kings Cross

fr £62per room
£62 fr £55per room

1 King`s Cross Road, Kings Cross, London, WC1X 9HX

Customer Score, 2690 reviews: Excellent, 85%

"Staff coping well with refurbishment" (19/4/2016)

The Holiday Inn Kings Cross hotel offers superb 4 star deluxe facilities close to the West End. London`s Covent Garden More info

Theatreland 4*

Theatreland 4*

fr £107per room
£107 fr per room

Great Queen Street, Covent Garden, London, WC2B 5BZ

Customer Score, 1179 reviews: Superb, 93%

"Don`t hesitate to book this hotel" (9/4/2016)

Occupying a truly enviable Covent Garden location right in the heart of London`s Theatreland. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?


-We have a superior 4.8/5 rating on reviewcentre.com from over 5,000 reviews! To put that into perspective, our rating is better than booking.com, laterooms.com and hotels.com!

-A 9.6/10 rating on trustpilot.co.uk from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™


-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems


'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?


London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.

Mayfair

Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world. The luxury of Mayfair makes it a particularly romantic area for anyone looking to celebrate their anniversary or Valentine's day in style. Browse our range of romantic hotels for more ideas on how to spoil your partner.

Kensington

Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

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