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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

review centre - speaking from experience
4.8/5

From 5430 reviews

99.0%

of users recommend

9.6 out of 10

2175 Trustpilot review(s)

Excellent

What are customers saying about Hotel Direct?

1st rate service

Excellent service

The service provided by Hotel Direct was excellent. Choosing a hotel and booking using their website is simple and effective. That together with the later confirmation that the booking has been checked with the hotel offers comfort and assurance. Using Hotel Direct is thoroughly recommended.

Very efficient and friendly

No hassle booking

Everything perfect. I would recommend it to family and friends.

Excellent Service!

The Hotel Direct website was easy to use with numerous suggestions for hotels in London. The booking process was fuss free, effective in use and thoroughly efficient. I also liked the way that the booking was checked to ensure we had a thoroughly enjoyable stay at the hotel.

Great price and excellent service.

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Extremely helpful, communications have been excellent.

Extremely helpful, communications have been excellent in informing me of status of booking, info on hotel and show. Definitely use again. Highly recommended...

Efficient, Helpful, great price

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London hotelsLondon theatre breaksLuxury London hotelsLondon Most Popular hotels
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £69per room
Hol Inn Kings Cross4 star +Very Good, 84%£354 fr £100
Strand Palace3 starExcellent, 89%£299 fr £108
Marble Arch 4*4 star +Superb, 91%£328 fr £119
Thistle Marble Arch4 star +Excellent, 88%£328 fr £150
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £46per person
The BodyguardSuperb, 93%Ticket + hotel £55pp
The Lion King - LondonExceptional, 95%Ticket + hotel £90pp
Wicked- LondonSuperb, 94%Ticket + hotel £55pp
The CommitmentsSuperb, 92%Ticket + hotel £46pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £65per room
Royal Eagle3 starVery Good, 80%£200 fr £65
Norfolk Towers3 starGood, 74%£197 fr £89
Rathbone Hotel4 star +Superb, 90%£246 fr £147
Theatreland 4*4 star +Superb, 92%£394 fr £100
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £89per room
Marble Arch 4*4 star +Superb, 91%£328 fr £119
Theatreland 4*4 star +Superb, 92%£394 fr £100
Euston 4*4 starSuperb, 92%£230 fr £89
Mayfair 4 star +4 star +Excellent, 89%£445 fr £165

Featured hotels in London

Hol Inn Kings Cross

Hol Inn Kings Cross

fr £100per room

1 King`s Cross Road, Kings Cross, London, WC1X 9HX

Customer Score, 2146 reviews: Very Good, 84%

"Welcoming reception. Good food for break..." (7/4/2014)

The Holiday Inn Kings Cross hotel offers superb 4 star deluxe facilities close to the West End. London`s Covent Garden More info

Royal Eagle

Royal Eagle

fr £65per room

26-30 Craven Road, Paddington, London, W2 3WB

Customer Score, 88 reviews: Very Good, 80%

"Well situated for buses , tube and train..." (10/12/2013)

The 3* Royal Eagle Hotel is a charming three star hotel, built in a converted row of five Victorian style houses in the  More info

Strand Palace

Strand Palace

fr £108per room

372 The Strand, West End, London, WC2R 0JJ

Customer Score, 777 reviews: Excellent, 89%

"Central location" (5/4/2014)

This well known 3 star hotel enjoys one of the finest locations in the capital - London`s famed Theatreland  More info

The Tower Hotel

The Tower Hotel

fr £132per room

St Katherine`s Way, City of London, London, E1W 1LD

Customer Score, 595 reviews: Superb, 90%

"Super hotel.....problem with "free" brea..." (8/4/2014)

The luxurious 4* Guoman Tower (formerly the Tower Thistle) is a 2 minute walk from Tower Bridge. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?


-We have a superior 4.8/5 rating on reviewcentre.com from over 5,000 reviews! To put that into perspective, our rating is better than booking.com, laterooms.com and hotels.com!

-A 9.6/10 rating on trustpilot.co.uk from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™


-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems


'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?


London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.

Mayfair

Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world.

Kensington

Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

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