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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

review centre - speaking from experience
4.8/5

From 5430 reviews

99.0%

of users recommend

9.6 out of 10

2175 Trustpilot review(s)

Excellent

What are customers saying about Hotel Direct?

excellence

Extraordinarily helpful, when an extra hotel room and theatre booking needed 3 weeks after an initial booking.

Totally brilliant

I genuinely don`t review anything, but I had an exceptional service and felt I had to say something! It was a complex booking, and Rebecca, the sales rep, was more than helpful and tried several options to get the best deal. Couldn`t be happier.

Very Efficient and Straight Forward

Very easy to find a hotel and make a booking on line. Straight forward booking process and good on-line follow up from Hotel Direct to confirm booking. Good prices too!?

very efficient service

Good efficient service kept up to date with helpful emails , before break.

Very helpful and friendly staff.

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Good hotels, good price, simple and efficient service - very easy to use

Recently used the site and booked one of the hidden gems. Hotel more than lived up to expectations, ideal location, quality hotel no hassle.

Great trouble free experience

I used hotel direct for the first time for a London weekend away. It was very easy and good value for money. I especially liked the confirmation notice just before departure

Great offers Great hotels

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London hotelsLondon theatre breaksLuxury London hotelsLondon Most Popular hotels
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £60per room
Kingsway Hall4 star +Superb, 91%£100 fr £130
Bloomsbury Park3 starVery Good, 84%£172 fr £60
Strand Palace4 starExcellent, 89%£299 fr £92
Theatreland 4*4 star +Superb, 93%£394 fr £111
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £38per person
Wicked- LondonSuperb, 94%Ticket + hotel £56pp
The Lion KingExceptional, 95%Ticket + hotel £101pp
Jersey BoysExceptional, 96%Ticket + hotel £57pp
The CommitmentsSuperb, 93%Ticket + hotel £38pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £42per room
Thistle Marble Arch4 star +Excellent, 88%£328 fr £151
Marble Arch 4*4 star +Superb, 91%£328 fr £129
Thistle Hyde Park4 starExcellent, 88%£274 fr £109
St Giles London3 starVery Good, 81%£140 fr £91
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £79per room
Theatreland 4*4 star +Superb, 93%£394 fr £111
Southbank 4*4 starExceptional, 100%£372 fr £123
Marble Arch 4*4 star +Superb, 91%£328 fr £129
Waterloo 4* Deluxe4 star +Exceptional, 96%£372 fr £127

Featured hotels in London

Kingsway Hall

Kingsway Hall

fr £130per room

66 Great Queen Street, Covent Garden, London, WC2B 5BX

Customer Score, 1756 reviews: Superb, 91%

"Wonderful wonderful greeting. Lovely hap..." (17/12/2014)

Situated just off Drury Lane and 5 minutes walk from fashionable Covent Garden Piazza. More info

Bloomsbury Park

Bloomsbury Park

fr £60per room

126 Southampton Row, Bloomsbury, London, WC1B 5AD

Customer Score, 932 reviews: Very Good, 84%

"Staff very welcoming and helpful" (11/12/2014)

The Thistle Bloomsbury Park Hotel is located at the bottom of Bloomsbury, just above Covent Garden and Drury Lane. More info

Strand Palace

Strand Palace

fr £92per room

372 The Strand, West End, London, WC2R 0JJ

Customer Score, 955 reviews: Excellent, 89%

"clean, great value for money, friendly s..." (18/12/2014)

This well known 4 star hotel enjoys one of the finest locations in the capital - London`s famed Theatreland  More info

Theatreland 4*

Theatreland 4*

fr £111per room

Great Queen Street, Covent Garden, London, WC2B 5BZ

Customer Score, 1047 reviews: Superb, 93%

"Great hotel" (30/11/2014)

Occupying a truly enviable Covent Garden location right in the heart of London`s Theatreland. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?


-We have a superior 4.8/5 rating on reviewcentre.com from over 5,000 reviews! To put that into perspective, our rating is better than booking.com, laterooms.com and hotels.com!

-A 9.6/10 rating on trustpilot.co.uk from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™


-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems


'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?


London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.

Mayfair

Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world.

Kensington

Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

Christmas in London


London is a great place to visit and stay over the Christmas period. With the Winter Wonderland in Hyde Park, outdoor ice rinks, festive markets, fabulous shops and a wide range of hotel options, London has everything to get you in the festive spirit.

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