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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

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rating for

9.6 out of 10

2175 Trustpilot review(s)


What are customers saying about Hotel Direct?

Excellent service

So happy I booked with hotel direct, they confirmed all my bookings and made it really easy and stress free. Will use them again.

Excellent , Very Helpful

Very helpful. Had an excellent weekend. Recommended.


First time we have used Hotel Direct but it won`t be the last. Not only were they the cheapest but were also very straightforward to deal with. Very pleased with our hotel and the service from Hotel Direct. Would highly recommend.

Efficient service

Very efficient service.

Excellent experience.

A very good and efficient experience. They even send an Email, 2 days before our trip to say that they had been in contact with our hotel to confirm that everything was ok. Would definitely recommend them.


All superb... no problems and all sorted quickly and very easy.

Les Miserables trip

Easy to use website with some great recommendations. Great trip to London with no hiccups or problems. Will use Hotel Direct again. Just did!! booked another trip to London in February 2016.

Excellent Package

Ideal pairing of Hotel and Theatre (within 100yds). Absolutely no problems with the booking at the hotel meant quick check-in and check-out. Called into the theatre and the tickets were ready to be picked up. Can`t fault anything.

Theatre break

Excellent theatre break and weekend, easy to book and contact with company was very efficient. Will definitely recommend this site to friends and family! Great.

Theatre deal November

Four of us went on this theatre hotel break. Absolutely fantastic, we stayed in Kingsway Hotel went to see Warhorse which was just around the corner. No problems with hotel booking in, Tickets were ready for us at theatre. This is our second Hotel Direct booking and we plan to go again next year. Could not fault it. Thanks

Christmas Theatre BreaksSightseeing Breaks in LondonChristmas Gift Vouchers
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £56per room
Thistle Trafalgar4 starSuperb, 90%£371 fr £154
Thistle Holborn4 starSuperb, 94%£295 fr £117
Ambassador Blooms.4 starExcellent, 89%£414 fr £123
Euston Square Hotel3 starExcellent, 85%£200 fr £70
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £35per person
WickedSuperb, 94%Ticket + hotel £49pp
The Lion KingExceptional, 96%Ticket + hotel £75pp
Jersey BoysExceptional, 96%Ticket + hotel £57pp
Les MiserablesExceptional, 96%Ticket + hotel £56pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £43per room
Princes Square4 starExcellent, 87%£299 fr £62
Oxford St. 4 star+4 star +Superb, 90%£355 fr £135
Thistle Ken Gardens4 starVery Good, 82%£270 fr £94
St Giles London3 starVery Good, 82%£140 fr £105
London hidden gems

Hidden Gems™

Deals so good, they have to be hidden...sshhh!!

fr £70per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £135
Waterloo 4* Deluxe4 star +Superb, 94%£372 fr £155
Near Hyde Park3 star +Very Good, 80%£341 fr £103
Southbank 4*4 starExcellent, 89%£372 fr £139

Featured hotels in London

Princes Square

Princes Square

fr £62per room

23-25 Princes Square, Bayswater, London, W2 4NJ

Customer Score, 20 reviews: Excellent, 87%

"Nice hotel, friendly staff" (16/6/2015)

The Princes Square Hotel is ideally situated in the prestigious surroundings of Notting Hill and Bayswater. The hotel co More info

The Continental

The Continental

fr £52per room

29-31 Lampton Road, Hounslow, London, TW3 1JA

Customer Score, 443 reviews: Very Good, 81%

"Lovely experience, very pleasant staff" (14/9/2015)

The 4 star Continental Hotel Hounslow is located just a 10 minute tube ride from Heathrow Terminals 1,2 and 3. More info

Oxford St. 4 star+

Oxford St. 4 star+

fr £135per room

Great Cumberland Place, Marble Arch, London, W1H 7DL

Customer Score, 3933 reviews: Superb, 90%

"Lovely hotel in a super location" (24/11/2015)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street and is very cl More info

Thistle Holborn

Thistle Holborn

fr £117per room

Bloomsbury Way, Bloomsbury, London, WC1A 2SD

Customer Score, 519 reviews: Superb, 94%

"Lovely hotel, friendly, helpful staff." (21/11/2015)

The elegant 4* Kingsley occupies a fantastic central London location in the heart of historic Bloomsbury. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?

-We have a superior 4.8/5 rating on from over 5,000 reviews! To put that into perspective, our rating is better than, and!

-A 9.6/10 rating on from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™

-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems

'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?

London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.


Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world. The luxury of Mayfair makes it a particularly romantic area for anyone looking to celebrate their anniversary or Valentine's day in style. Browse our range of romantic hotels for more ideas on how to spoil your partner.


Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

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