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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

review centre - speaking from experience
4.8/5

From 5430 reviews

99.0%

of users recommend

9.6 out of 10

2175 Trustpilot review(s)

Excellent

What are customers saying about Hotel Direct?

Very user friendly way to find a really good hotel!

Outstanding! Accurate descriptions of the hotel, combined with accurate reviews...what else could you ask for?

Great service once again from Hotel Direct!

Super site to use, tried the others but this was the best!

Very, very pleased with the communications and the ease of using hotel direct.

Easy to use, met all requirements, clear information.

I used this system to book a theatre visit for myself and my wife to celebrate her 70th birthday. It provided me with all the information I required and I was able to make my booking with complete confidence. Because our time in London was limited I relied on Hotel Direct to provide me with hotel and theatre tickets to be available at the venues which was particularly helpful...this they did very efficiently with no difficulties. We had a wonderful time in London and will certainly use Hotel

Really Good Site

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Superb value & great choice of hotels

I found Hotels Direct an easy site to navigate & find best value. Our flight was cancelled, due to a strike by the airline, and Hotels Direct gave us another choice of date, as we were not entitled to a refund. We used that option a few months later, and had no difficulty with hotel, and enjoyed our minibreak as a bonus. I would certainly use Hotels Direct again & recommend it to my friends

So easy to book, quick confirmation, very reasonable.

SO EASY TO BOOK, QUICK CONFIRMATION, VERY REASONABLE PRICE. IF YOU BOOK EARLY THERE IS NO NEED TO RECONFIRM WITH HOTEL AS THIS IS ALL DONE FOR YOU AND THEN HOTELDIRECT LET YOU KNOW YOUR BOOKING IS OK. THE POSITION OF THE HOTELS ARE GREAT. WE WOULD DEFINATELY USE HOTELDIRECT AGAIN AND HAVE ALREADY TOLD FRIENDS AND FAMILY, WHAT A GREAT SERVICE

Very professional service from start to finish

When trying a new site on the internet it can often be stressful and worrying. You commit your money to a complete stranger and hope that they can match your expectations. I would always use and recommend Hotel Direct after my recent weekend break in London. The choice of hotels was comprehensive and informative as was the help in getting theatre tickets with an available upgrade. When I arrived at the hotel they were expecting me as were the theatre staff. Everything went like clockwork.

London hotelsLondon theatre breaksLuxury London hotelsLondon Most Popular hotels
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £75per room
Marble Arch 4*4 star +Superb, 91%£328 fr £149
Strand Palace4 starExcellent, 89%£299 fr £92
Kingsway Hall4 star +Superb, 91%£100 fr £166
Theatreland 4*4 star +Superb, 93%£394 fr £141
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £32per person
Wicked- LondonSuperb, 94%Ticket + hotel £49pp
The Lion KingExceptional, 95%Ticket + hotel £66pp
Jersey BoysExceptional, 96%Ticket + hotel £59pp
The CommitmentsSuperb, 93%Ticket + hotel £35pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £59per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £125
Thistle Holborn4 starSuperb, 94%£295 fr £111
Hol Inn Kings Cross4 star +Very Good, 84%£354 fr £95
The Belgrave4 starVery Good, 81%£150 fr £126
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £99per room
Marble Arch 4*4 star +Superb, 91%£328 fr £149
Oxford St. 4 star+4 star +Superb, 90%£355 fr £125
Theatreland 4*4 star +Superb, 93%£394 fr £141
4* on Hyde Park4 starVery Good, 81%£341 fr £103

Featured hotels in London

Marble Arch 4*

Marble Arch 4*

fr £149per room

Bryanston Street, Marble Arch, London, W1H 7EH

Customer Score, 5518 reviews: Superb, 91%

"Fantastic stay at an excellent hotel. Lo..." (30/10/2014)

Hotel Direct`s excellent rates at this hotel include Full English Breakfast (worth 33.90 based on 2 people in double).  More info

Strand Palace

Strand Palace

fr £92per room

372 The Strand, West End, London, WC2R 0JJ

Customer Score, 901 reviews: Excellent, 89%

"great stay in London" (13/10/2014)

This well known 4 star hotel enjoys one of the finest locations in the capital - London`s famed Theatreland  More info

The Tower Hotel

The Tower Hotel

fr £156per room

St Katherine`s Way, City of London, London, E1W 1LD

Customer Score, 679 reviews: Superb, 90%

"The finest hotel location in London!" (27/10/2014)

The luxurious 4* Guoman Tower (formerly the Tower Thistle) is a 2 minute walk from Tower Bridge. More info

Kingsway Hall

Kingsway Hall

fr £166per room

66 Great Queen Street, Covent Garden, London, WC2B 5BX

Customer Score, 1724 reviews: Superb, 91%

"Fantastic Stay" (29/10/2014)

Situated just off Drury Lane and 5 minutes walk from fashionable Covent Garden Piazza. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?


-We have a superior 4.8/5 rating on reviewcentre.com from over 5,000 reviews! To put that into perspective, our rating is better than booking.com, laterooms.com and hotels.com!

-A 9.6/10 rating on trustpilot.co.uk from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™


-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems


'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?


London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.

Mayfair

Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world.

Kensington

Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

Christmas in London


London is a great place to visit and stay over the Christmas period. With the Winter Wonderland in Hyde Park, outdoor ice rinks, festive markets, fabulous shops and a wide range of hotel options, London has everything to get you in the festive spirit.

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