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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

Google reviews

rating for

9.6 out of 10

2175 Trustpilot review(s)


What are customers saying about Hotel Direct?


I have used this company at least 4 times in recent months and have had only good experiences and no problems whatsoever. Thoroughly recommend them!

London hotel booking

Professional and prompt service.

Good booking

Excellent service, would use again.


We were delighted Hotel Direct found us exactly what we were looking for a great hotel just where we wanted and for a great price.

Excellent service

Excellent service. No problems with bookings.

Excellent service as always.

Great service, great prices. Highly recommended.


I booked via Hotel Direct a package weekend to London. I originally booked to see Billy Elliott. A few months later hotel direct contacted me to say that the show was going to end in London before our stay. Hotel Direct were really good at offering us either our money back or another show. I decided to book Phantom of the opera. Hotel direct got us the best seats in the house. The hotel we booked in the package was amazing. I would recommend anyone to book through Hotel Direct and I certainly will be doing so again.

Great show and a first class hotel

Thank you Hotel Direct for putting together this package, simple and hassle free from booking to departure.

A reassuringly good service.

Fab show tickets, superb hotel - and the most reassuring bit was the confirmation email received from Hotel Direct a few days before to confirm the booking had been `double-checked`.

Fantastic London theatre break

Great to deal with. Good prices. Good communication. Definitely will use them again.

Theatre BreaksTake That at Hyde Park
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £50per room
£50 fr £45per room
The Courthouse Hotel5 starVery Good, 84%£399 fr £179£179 fr £161
St Giles London3 starVery Good, 82%£140 fr £105£105 fr £94
Z Hotel City3 star +Superb, 93%£200 fr £50£50 fr £45
Upper Bloomsbury 4*4 starExcellent, 85%£429 fr £75£75 fr £67
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £49per person
£49 fr £44per person
Motown the MusicalSuperb, 94%Ticket + hotel £75 Ticket + hotel £75 fr £67
The Lion KingExceptional, 96%Ticket + hotel £87 Ticket + hotel £87 fr £78
WickedSuperb, 94%Ticket + hotel £54 Ticket + hotel £54 fr £48
Jersey BoysExceptional, 95%Ticket + hotel £62 Ticket + hotel £62 fr £55
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £45per room
£45 fr £40per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £150£150 fr £135
Secret Hyde Park3 starExcellent, 86%£250 fr £68£68 fr £61
Radisson Grafton4 star£359 fr £118£118 fr £106
Hol Inn Kings Cross4 star +Excellent, 85%£354 fr £67£67 fr £60
London hidden gems

Hidden Gems™

Deals so good, they have to be hidden...sshhh!!

fr £62per room
£62 fr £55per room
Secret Hyde Park3 starExcellent, 86%£250 fr £68£68 fr £61
Oxford St. 4 star+4 star +Superb, 90%£355 fr £150£150 fr £135
4* at Excel4 starSuperb, 94%£310 fr £97£97 fr £87
Upper Bloomsbury 4*4 starExcellent, 85%£429 fr £75£75 fr £67

Featured hotels in London

The Courthouse Hotel

The Courthouse Hotel

fr £179per room
£179 fr £161per room

19-21 Great Marlborough Street, Central London, London, W1F 7HL

Customer Score, 19 reviews: Very Good, 84%

"super service, clean, very pleasant stay" (18/4/2016)

The Courthouse Hotel is a luxury 5 star hotel ideally located right in the heart of Central London. The contemporary hot More info

Secret Hyde Park

Secret Hyde Park

fr £68per room
£68 fr per room

Customer Score, 21 reviews: Excellent, 86%

"Very quite hotel room was lovely and big" (4/4/2016)

This secret Hotel is well situated in a quiet square just a couple of minutes` walk from Paddington Station, making it  More info

Avni Kensington

Avni Kensington

fr £106per room
£106 fr £95per room

40-44 Harrington Gardens, Kensington, London, SW7 4TL

Customer Score, 42 reviews: Good, 75%

"Perfect for a midweek minibreak " (16/12/2015)

Situated in the heart of Kensington on Harrington Gardens, the 3* Avni Hotel is located just a 10 minute walk from some  More info

Hol Inn Stratford

Hol Inn Stratford

fr £71per room
£71 fr £63per room

10a Chestnut Plaza, Westfield, Stratford, London, E20 1GL

Customer Score, 55 reviews: Exceptional, 97%

"Peaceful night and a fab location. " (7/12/2014)

Located in the heart of Westfield Shopping Centre the Holiday Inn London Stratford City boasts an ideal More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?

-We have a superior 4.8/5 rating on from over 5,000 reviews! To put that into perspective, our rating is better than, and!

-A 9.6/10 rating on from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™

-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems

'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?

London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.


Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world. The luxury of Mayfair makes it a particularly romantic area for anyone looking to celebrate their anniversary or Valentine's day in style. Browse our range of romantic hotels for more ideas on how to spoil your partner.


Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

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