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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

  • 1/2 Price Deals
  • UK Service Centre
  • VAT inc. No extras
  • Tel free: 0800 633 8000
  • Lines open 7 days/ wk
  • 1000s Guest Reviews
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Hotel Direct has a 5 star customer rating

Google reviews

rating for

9.6 out of 10

2175 Trustpilot review(s)


What are customers saying about Hotel Direct?

Efficient Service

Hassle free and professional with pre check-in follow up...

Great Service

Just the job. Quick, efficient, search identified good value for money hotel. Recommended - I`ll use them again.

Efficient and good value offering.

I was a little unsure about booking a Hidden Gem in London and paying upfront before I knew the hotel, but I was not disappointed. The booking process was straightforward and we were pleased with the hotel.

Very Helpful

I had to book an extra night which I was able to do with efficiency.

Great Website

Great service and very handy to use.

Brilliant company.

Brilliant company, excellent deal and Hidden Gem amazing. This was the first time I had used hotel direct so not sure if what they offered stood up to reality so I took a gamble and used one of their Hidden Gem`s and I have to say it did stand up to the statements so I was delighted. That said it wasn`t too much of a gamble as even though it was booked as a deal Hotel Direct actually let you cancel up to 3 days prior with no fee! Win-Win all round.

Fantastic deal

Used Hotel Direct to book my 40th birthday show and hotel. Great deals available and it`s easy to use the website to book, will be booking through them again for sure!

Great value

No way we could book a theatre show and a really lovely hotel for the price we got with Hotel Direct theatre breaks . We decided to stay another night ... And called Hotel Direct , they extended the booking at a better rate than we could find on any sites or with the hotel directly. I would recommend hotels direct and will be booking with them again.


My booking had to be done over the phone as i needed a 2 night stay for my husband and I and a 1 night stay for my sister and mum. We were all seeing the same show and needed to be sat together s couldn`t do this online. Kate was brilliant with advising me on hotels and emailed me across all the necessary details. From this a booking was made and i`m now looking to celebrating my 40th in style!

Absolutley brilliant service and wonderful value.

You after wonder if when you arrive at a hotel the booking will not have been made or when you arrive at the Theatre there are no tickets. Well if you use Hotel Direct you need have one fear! We used them for the first time and their service is very impressive. An email the day before to conformation all the final details and directions. Super four start hotel and front row balcony seats all waiting with our name on. Amazing value too for the package. We are used to cruising with Cunard so our unreserved recommendation of Hotel Direct comes from discerning clients.

Theatre BreaksRomantic London hotelsFamily Theatre Breaks
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £49per room
£49 fr £44per room
Hol Inn Kings Cross4 star +Very Good, 84%£354 fr £71£71 fr £63
The Grand at Traf Sq4 starExcellent, 89%£100 fr £75£75 fr £67
Z Hotel Soho3 star +Superb, 90%£165 fr £49£49 fr £44
Theatreland 4*4 star +Superb, 93%£394 fr £128£128 fr £115
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £30per person
£30 fr £27per person
The Lion KingExceptional, 96%Ticket + hotel £84 Ticket + hotel £84 fr £75
WickedSuperb, 94%Ticket + hotel £46 Ticket + hotel £46 fr £41
Jersey BoysExceptional, 96%Ticket + hotel £53 Ticket + hotel £53 fr £47
Les MiserablesExceptional, 96%Ticket + hotel £83 Ticket + hotel £83 fr £74
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £40per room
£40 fr £36per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £125£125 fr £112
Central Park Hotel3 starGood, 79%£200 fr £42£42 fr £37
St Giles London3 starVery Good, 82%£140 fr £97£97 fr £87
Washington Mayfair4 star +Excellent, 87%£399 fr £179£179 fr £161
London hidden gems

Hidden Gems™

Deals so good, they have to be hidden...sshhh!!

fr £50per room
£50 fr £45per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £125£125 fr £112
Near Hyde Park3 star +Very Good, 80%£341 fr £93£93 fr £83
Theatreland 4*4 star +Superb, 93%£394 fr £128£128 fr £115
Waterloo 4* Deluxe4 star +Superb, 94%£372 fr £133£133 fr £119

Featured hotels in London

Oxford St. 4 star+

Oxford St. 4 star+

fr £125per room
£125 fr per room

Great Cumberland Place, Marble Arch, London, W1H 7DL

Customer Score, 4000 reviews: Superb, 90%

"Staff friendly room clean and cosy" (2/2/2016)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street and is very cl More info

Hol Inn Kings Cross

Hol Inn Kings Cross

fr £71per room
£71 fr £63per room

1 King`s Cross Road, Kings Cross, London, WC1X 9HX

Customer Score, 2613 reviews: Very Good, 84%

"Newly refurbished ,quiet and comfortable..." (1/2/2016)

The Holiday Inn Kings Cross hotel offers superb 4 star deluxe facilities close to the West End. London`s Covent Garden More info

The Continental

The Continental

fr £54per room
£54 fr £48per room

29-31 Lampton Road, Hounslow, London, TW3 1JA

Customer Score, 447 reviews: Very Good, 81%

"Very clean staff so friendly,Lee on rece..." (20/12/2015)

The 4 star Continental Hotel Hounslow is located just a 10 minute tube ride from Heathrow Terminals 1,2 and 3. More info

The Grand at Traf Sq

The Grand at Traf Sq

fr £75per room
£75 fr £67per room

8 Northumberland Avenue, West End, London, WC2N 5BY

Customer Score, 497 reviews: Excellent, 89%

"exceptional service, lovely room, welcom..." (1/2/2016)

Centrally located just off Trafalgar Square the 4* Grand occupies Northumberland House. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?

-We have a superior 4.8/5 rating on from over 5,000 reviews! To put that into perspective, our rating is better than, and!

-A 9.6/10 rating on from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™

-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems

'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?

London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.


Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world. The luxury of Mayfair makes it a particularly romantic area for anyone looking to celebrate their anniversary or Valentine's day in style. Browse our range of romantic hotels for more ideas on how to spoil your partner.


Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

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