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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

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From 5430 reviews


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9.6 out of 10

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What are customers saying about Hotel Direct?

Easy, efficient, effective

Booked on line with no problems Excellent follow up... kept me posted with helpful information will use again well worth using

Hotel Direct located exactly what I needed.

Well organised and efficient

Peace of mind with Hotel Direct

I found the Hotel Direct kept in contact with me right up to the day before my arrival to inform me that my booking was confirmed and Hotel Direct had contacted the hotel to double check this on my behalf. Gave us peace of mind

Switched on

Booking process was very easy. They had an offer for a hotel that was 80 Pounds cheaper than any other broker in the market or even booking through the hotel website itself. Will use again

Hotel Direct were excellent

They found us a super hotel with no problems at all


Fantastic service excellent value. We will be using them again and would highly recommend them to anyone

Thoroughly professional

We did not seek out Hotel Direct, but fount it on internet search. How pleased we did - it was a completely enjoyable experience. Everything went to plan, and use of the website was smooth and simple. The communications were all to the point, timely and helpful. We did not feel any hassle or intrusion but were grateful for reminders etc. We will happily use Hotel Direct again

London hotelsLondon theatre breaksLuxury London hotelsLondon Most Popular hotels
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £69per room
Marble Arch 4*4 star +Superb, 91%£328 fr £139
St Giles London3 starVery Good, 81%£140 fr £99
Euston 4*4 starSuperb, 92%£230 fr £99
Royal Horseguards5 starSuperb, 93%£520 fr £198
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £22per person
Wicked- LondonSuperb, 94%Ticket + hotel £57pp
The Lion King- LondonExceptional, 95%Ticket + hotel £90pp
Jersey Boys- LondonExceptional, 96%Ticket + hotel £64pp
The CommitmentsSuperb, 93%Ticket + hotel £38pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £58per room
Bayswater Inn3 starOkay, 69%£127 fr £75
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £119
Kingsway Hall4 star +Superb, 91%£100 fr £154
Strand Palace4 starExcellent, 89%£299 fr £108
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £97per room
Marble Arch 4*4 star +Superb, 91%£328 fr £139
Euston 4*4 starSuperb, 92%£230 fr £99
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £119
4* on Hyde Park4 starVery Good, 81%£341 fr £103

Featured hotels in London

Marble Arch 4*

Marble Arch 4*

fr £139per room

Bryanston Street, Marble Arch, London, W1H 7EH

Customer Score, 5462 reviews: Superb, 91%

"Very nice accommodations, would recommen..." (13/10/2014)

Hotel Direct`s excellent rates at this hotel include Full English Breakfast (worth 33.90 based on 2 people in double).  More info

Bayswater Inn

Bayswater Inn

fr £75per room

8 - 16 Princes Square, Bayswater, London, W2 4NT

Customer Score, 165 reviews: Okay, 69%

"The hotel was excellant with friendly & ..." (14/10/2014)

The 3* Bayswater Inn is situated in a quiet residential square over looking the peaceful Princess Square Garden.  More info

St Giles London

St Giles London

fr £99per room

Bedford Avenue, West End, London, WC1B 3AS

Customer Score, 6569 reviews: Very Good, 81%

"Excellent location" (18/10/2014)

The St. Giles Hotel is ideally located at the junction of Oxford Street and the Tottenham Court Road. More info

Royal Horseguards

Royal Horseguards

fr £198per room

2 Whitehall Court, Westminster, London, SW1A 2EJ

Customer Score, 773 reviews: Superb, 93%

"Exceptional service and standards" (18/10/2014)

Built in 1884 this Grade I listed iconic building sits proudly on the banks of the Thames. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?

-We have a superior 4.8/5 rating on from over 5,000 reviews! To put that into perspective, our rating is better than, and!

-A 9.6/10 rating on from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™

-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems

'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?

London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.


Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world.


Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

Christmas in London

London is a great place to visit and stay over the Christmas period. With the Winter Wonderland in Hyde Park, outdoor ice rinks, festive markets, fabulous shops and a wide range of hotel options, London has everything to get you in the festive spirit.

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