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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

  • 1/2 Price Deals
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Hotel Direct has a 5 star customer rating

Google reviews

rating for

9.6 out of 10

2175 Trustpilot review(s)


What are customers saying about Hotel Direct?


Easy booking, great stay, lovely hotel. Fast and friendly. Thank you

Good service

The staff of Hotel Direct were most helpful. All the people I spoke to were pleasant and patient and very ....human! Big thank you to them all!

Excellent booking process

Efficient booking process. Good communication. Hotel and services was exactly as advertised.

Terrific experience

I had made a mistake when I booked my Hotel on line but with their patience and dedicated help they saved the day. I could not believe such customer service still exists today.

Found us an excellent hotel

Booking was easy and the hotel was really good . Will use this booking service again as it was so easy.

As efficient as ever

Used Hotel Direct on quite a few occasions now and never been disappointed. Good, easy to use website. Review and grading of hotels always found to be truthful. Very helpful when contacted by phone. Confirmation of bookings is quick and accurate. Can`t think of any reason not to use them.

Excellent site

Very good layout on site, easy to use, I booked the hotel/show package, excellent deal, i shall use again...

Good choice of hotels

Hotels direct had a good choice of hotels for all budgets. I booked a theatre break and this proved to be really good value in comparison to booking it all separate.

Great Service

We had a very enjoyable weekend away in London, hotel and show package was exactly want we wanted at an affordable price!

1st class service

I recently received an excellent birthday gift of West End Show plus Hotel but the date clashed with another not to be missed night out. I contacted Hotel Direct who worked hard to change the reservation to a more suitable and agreed date. They did not have to do this but did so and left me feeling like I was their best customer. Not only did the switch cost me nothing, I got a better hotel location for which I offered to pay, but Hotel Direct discounted the rate and refunded the difference to the person who paid for the present. I will use Hotel Direct again.

London theatre breaksSightseeing Breaks in LondonLondon Rugby Guide
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £61per room
Thistle Euston4 starExcellent, 87%£230 fr £106
St Giles London3 starVery Good, 82%£140 fr £103
Hol Inn Kings Cross4 star +Very Good, 84%£354 fr £67
Kingsway Hall4 star +Superb, 92%£100 fr £186
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £50per person
WickedSuperb, 94%Ticket + hotel £57pp
Jersey BoysExceptional, 96%Ticket + hotel £69pp
The Lion KingExceptional, 96%Ticket + hotel £94pp
Thriller LiveSuperb, 92%Ticket + hotel £72pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £67per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £150
Byron Hotel3 starExcellent, 88%£185 fr £97
Near Hyde Park3 star +Very Good, 80%£341 fr £137
Regents Park 4 Star4 star +Excellent, 86%£372 fr £197
London hidden gems

Hidden Gems™

Deals so good, they have to be hidden...sshhh!!

fr £99per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £150
Near Hyde Park3 star +Very Good, 80%£341 fr £137
Regents Park 4 Star4 star +Excellent, 86%£372 fr £197
Waterloo 4* Deluxe4 star +Exceptional, 95%£372 fr £175

Featured hotels in London

Oxford St. 4 star+

Oxford St. 4 star+

fr £150per room

Great Cumberland Place, Marble Arch, London, W1H 7DL

Customer Score, 3813 reviews: Superb, 90%

"Very nice" (4/10/2015)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street and is very cl More info

Byron Hotel

Byron Hotel

fr £97per room

36/38 Queensborough Terrace, Bayswater, London, W2 3SH

Customer Score, 52 reviews: Excellent, 88%

"Very comfortable room and generous conti..." (4/10/2015)

Situated in Bayswater the 3* Byron Hotel is just a 5 minute walk from Hyde Park putting guests in an excellent location  More info

Thistle Euston

Thistle Euston

fr £106per room

Cardington Street, Euston/ Kings X, London, NW1 2LP

Customer Score, 779 reviews: Excellent, 87%

"Would def stay there again " (4/10/2015)

The Thistle Euston is located a mere two minute walk north of Euston Station. East access to the West End. More info

St Giles London

St Giles London

fr £103per room

Bedford Avenue, West End, London, WC1B 3AS

Customer Score, 7107 reviews: Very Good, 82%

"Excellent hotel,my second stay here,it`s..." (4/10/2015)

The St. Giles Hotel is ideally located at the junction of Oxford Street and the Tottenham Court Road. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?

-We have a superior 4.8/5 rating on from over 5,000 reviews! To put that into perspective, our rating is better than, and!

-A 9.6/10 rating on from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™

-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems

'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?

London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.


Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world. The luxury of Mayfair makes it a particularly romantic area for anyone looking to celebrate their anniversary or Valentine's day in style. Browse our range of romantic hotels for more ideas on how to spoil your partner.


Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

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