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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

review centre - speaking from experience
4.8/5

From 5430 reviews

99.0%

of users recommend

9.6 out of 10

2175 Trustpilot review(s)

Excellent

What are customers saying about Hotel Direct?

Just super service

Just good customer service, that felt really personal from start to finish even though it was all done through a website - thank you. The re-confirmation just before we set off for the West End of London was very reassuring. Well done.

Very easy professional service

I was very happy with the booking and cannot fault it.

Highly recommend Hotel Direct

Extremely easy booking system, email confirmation immediately. Another reminder email the day before our stay with the hotel address & directions etc. very handy!

I would book with hotel direct again

I would book with hotel direct again and also recommend to friends Hotel direct even emailed me 2 days before departure to wish us a good break

Have it your way!

No messing, no fuss...does what it says on the website. Great little touch is the customer assurance, whereby you get an email the day before confirming all is good with your booking. Nice one. Recommend? You bet!

Hotel Direct makes booking so much easier

I had to contact Hotel Direct while I was in London. My query was dealt with quickly and very efficiently. A very quick and stress less service. I will book through Hotel Direct next time I Visit London.

Excellent organisation, reassurance for customers

First time I have used this company and it won`t be the last. They offer a wide range of hotels with an excellent range of price options. The hotels were all ideally situated for theatreland. I was very impressed with the level of communication from Hotel Direct prior to my weekend. Very reassuring.

Efficient service, clear and concise information, would thoroughly recommend.

I chose this company because the website was the clearest and most user friendly of them all. Great service, lots of information provided. I will be using Hotel Direct again!

London hotelsLondon theatre breaksLuxury London hotelsLondon Most Popular hotels
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £80per room
Hol Inn Kings Cross4 star +Very Good, 84%£354 fr £95
Thistle Holborn4 starSuperb, 94%£295 fr £151
Bloomsbury Park3 starVery Good, 84%£172 fr £80
St Giles London3 starVery Good, 81%£140 fr £123
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £40per person
Wicked- LondonSuperb, 94%Ticket + hotel £49pp
Jersey Boys- LondonExceptional, 96%Ticket + hotel £59pp
The Lion King- LondonExceptional, 95%Ticket + hotel £72pp
The CommitmentsSuperb, 94%Ticket + hotel £40pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £58per room
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £119
Kingsway Hall4 star +Superb, 91%£100 fr £202
Mayfair 4 star +4 star +Superb, 90%£445 fr £195
Euston 4*4 starSuperb, 92%£230 fr £99
London hidden gems

Hidden Gems™

Deals so good, they have to hidden...sshhh!!

fr £99per room
Oxford St. 4 star+4 star +Excellent, 89%£355 fr £119
Mayfair 4 star +4 star +Superb, 90%£445 fr £195
Euston 4*4 starSuperb, 92%£230 fr £99
4* on Hyde Park4 starVery Good, 81%£341 fr £135

Featured hotels in London

Hol Inn Kings Cross

Hol Inn Kings Cross

fr £95per room

1 King`s Cross Road, Kings Cross, London, WC1X 9HX

Customer Score, 2291 reviews: Very Good, 84%

"Swimming pool/spa is amazing, room was l..." (14/9/2014)

The Holiday Inn Kings Cross hotel offers superb 4 star deluxe facilities close to the West End. London`s Covent Garden More info

Oxford St. 4 star+

Oxford St. 4 star+

fr £119per room

Great Cumberland Place, Marble Arch, London, W1H 7DL

Customer Score, 3032 reviews: Excellent, 89%

"Professional and friendly staff" (15/9/2014)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street and is very cl More info

Kensington Close

Kensington Close

fr £95per room

Wrights Lane, Kensington, London, W8 5SP

Customer Score, 1186 reviews: Very Good, 82%

"Excellent Hotel." (15/9/2014)

The 4* Kensington Close is just off Kensington High Street offering an unusual combination for central London with its More info

The Tower Hotel

The Tower Hotel

fr £132per room

St Katherine`s Way, City of London, London, E1W 1LD

Customer Score, 654 reviews: Superb, 91%

"Fantastic location in the heart of Londo..." (15/9/2014)

The luxurious 4* Guoman Tower (formerly the Tower Thistle) is a 2 minute walk from Tower Bridge. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?


-We have a superior 4.8/5 rating on reviewcentre.com from over 5,000 reviews! To put that into perspective, our rating is better than booking.com, laterooms.com and hotels.com!

-A 9.6/10 rating on trustpilot.co.uk from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™


-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems


'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?


London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.

Mayfair

Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world.

Kensington

Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store

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