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Why book with Hotel Direct?

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

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Hotel Direct has a 5 star customer rating

Google reviews
4.8/5

rating for hoteldirect.co.uk

9.6 out of 10

2175 Trustpilot review(s)

Excellent

What are customers saying about Hotel Direct?

Hotel Direct = Hotel Peace of Mind

I always use Hotel Direct, they are first class and I highly recommend them.

Professional

Easy, Fast and really professional.

Excellent service

I was amazed at the service delivered by Hotel Direct. Highly recommended for 1st class service and so pleased to see its an English company!

Hotel Direct did everything they promised.

The information Hotel Direct gave for my chosen hotel was found to be completely accurate. I was particularly impressed when Hotel Direct sent me a re-assuring email a few days before my trip to confirm my booking and that the Hotel was expecting us.

Hotel Direct

Cant find a single thing to complain about, faultless service and communication from start to finish.

Excellent Stay

Hotel Direct was very easy to use. Hotel Direct were excellent . We will be using them again to book our hotel for London in December.

London Theatre/Hotel Booking

Everything just what we expected. The booking of the hotel and theatre was 5 star rating.

Hotel and Show Break.

We found Hotel Direct to be brilliant, everything was easy to book and very good prices and they emailed us day before our stay to say they had double checked all our booking was ok which was very reassuring. We will most definitely be using Hotels Direct again in fact we are already looking on their website for another break away.

Fab show and stay break

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Hotel Direct

Used hotel direct for theatre and hotel package everything went like clockwork will certainly use again.

School is OutLondon theatre breaksSummer in LondonStar for a Day
Covent Garden hotels

Covent Garden hotels

London's No.1 tourist district and heart of theatreland

fr £59per room
Thistle Barbican3 starVery Good, 83%£222 fr £79
Thistle Marble Arch4 star +Excellent, 88%£328 fr £174
Theatreland 4*4 star +Superb, 93%£394 fr £128
St Giles London3 starVery Good, 82%£140 fr £97
London theatre breaks

Theatre Breaks

Buy your tickets + hotel together and save!

fr £45per person
WickedSuperb, 94%Ticket + hotel £68pp
Jersey BoysExceptional, 96%Ticket + hotel £64pp
The Lion KingExceptional, 96%Ticket + hotel £98pp
The CommitmentsSuperb, 93%Ticket + hotel £45pp
Central London hotels

Central London hotels

Make the most of every minute with a city centre hotel

fr £53per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £145
Royal Horseguards5 starSuperb, 94%£520 fr £198
Thistle Euston4 starExcellent, 86%£230 fr £90
The Belgrave4 starVery Good, 82%£150 fr £117
London hidden gems

Hidden Gems™

Deals so good, they have to be hidden...sshhh!!

fr £89per room
Oxford St. 4 star+4 star +Superb, 90%£355 fr £145
Theatreland 4*4 star +Superb, 93%£394 fr £128
Waterloo 4* Deluxe4 star +Exceptional, 95%£372 fr £175
Iconic Central 5*5 starExceptional, 97%£489 fr £239

Featured hotels in London

Oxford St. 4 star+

Oxford St. 4 star+

fr £145per room

Great Cumberland Place, Marble Arch, London, W1H 7DL

Customer Score, 3760 reviews: Superb, 90%

"Beautiful hotel in the perfect spot for ..." (19/7/2015)

One of London`s newest World Class hotels. This 4* luxury hotels nestles above Mayfair and Oxford Street and is very cl More info

Thistle Barbican

Thistle Barbican

fr £79per room

Central Street, City of London, London, EC1V 8DS

Customer Score, 803 reviews: Very Good, 83%

"Nice Hotel in the process of being moder..." (24/7/2015)

With its central location and transport connections, the 3* Thistle City Barbican is an ideal base to explore London. More info

Thistle Marble Arch

Thistle Marble Arch

fr £174per room

Bryanston Street, Marble Arch, London, W1H 7EH

Customer Score, 640 reviews: Excellent, 88%

"very good hotel " (17/7/2015)

Overlooking Oxford Street the 4 star deluxe Thistle Marble Arch is located in the heart of London`s world famous  More info

The Tower Hotel

The Tower Hotel

fr £122per room

St Katherine`s Way, City of London, London, E1W 1LD

Customer Score, 975 reviews: Superb, 91%

"Great view" (2/8/2015)

The luxurious 4* Guoman Tower (formerly the Tower Thistle) is a 2 minute walk from Tower Bridge. More info

Booking with Hotel Direct

Over 1 million people have booked with Hotel Direct saving up to 75% since 1998. In addition to our excellent hotel descriptions, free booking line and interactive maps, only customers that have booked through us and stayed at our hotels are allowed to review their stay. If you're having trouble choosing a hotel, then read our un-edited guest reviews and see what other customers have to say about the hotel before booking.

How do customers rate Hotel Direct?


-We have a superior 4.8/5 rating on reviewcentre.com from over 5,000 reviews! To put that into perspective, our rating is better than booking.com, laterooms.com and hotels.com!

-A 9.6/10 rating on trustpilot.co.uk from over 2,000 reviews, again that's better than our top 3 competitors! We are also ranked number #1 in the Travel Agents and Hotels categories.

-We are the only hotel agent with a full 5 star Google seller rating and near perfect score of 4.9/5

Arrival Assurance™


-Our unique Arrival Assurance™ service ensures each and every booking is personally checked by staff at Hotel Direct

-We call the hotel 48 hours before your stay to double-check all the details of your reservation

-We then email you a second email confirmation that provides you peace of mind that the hotel is awaiting your arrival and there are no misplaced bookings or hotel errors

We have set the bar high and believe our unique, personalised service and knowledgeable staff account for our high ratings and great feedback.

Hidden Gems


'Hidden Gems™' are our 4 and 5 star London hotels that have such big discounts that they do not want to be mentioned by name on the site. However, you will know the location of the hotels, their star ratings and have access to guest reviews to help you choose your hotel. We'll reveal the hotel name on a secure page once you have booked.

Why London?


London, founded by the Romans, has been a major settlement for two millennia and is England's capital city. With 300 languages spoken and over 8 million people, London is a leading financial centre, an entertainment hub and is the only city to have 4 universities ranking in the top 40 global league table. The most famous areas of London are packed with events, festivals and a constant buzz of activity; the city never stops and there are enough sites to see to keep you going for weeks!

Covent Garden

Start your journey in the heart of the West End and check out Covent Garden. Here you will find boutique shops, craft shops, street performers, opera singers and a world food market on Thursdays. The Royal Opera House is located in the middle of Covent Garden and only a short walk away you'll be in the middle of bustling Piccadilly Circus.

Mayfair

Head a little west and you'll reach the luxury area of Mayfair. This area is home to countless embassies, hedge funds, real estate businesses, and high end exclusive shops. This is London's largest concentration of luxury hotels and the area boasts rents among the highest in the world.

Kensington

Make your way to London's museum quarter in South Kensington and visit the cluster of free family friendly museums located within a short walk of each other. The V&A Museum displays the journey of art and design from the last 3,000 years. The Science Museum is perfect for children of all ages with interactive elements throughout the museum. Next door to the Science Museum is the Natural History Museum where you can come face to face with life size skeletons of dinosaurs.

There are hundreds of reasons why you should visit London; here are just a few to whet your appetite:

-4 World Heritage Sites:

1. The famous Tower of London built in 1078, home to the crown jewels and an iconic building in English history
2. Kew Gardens - contains the world's largest collection of living plants within 121 hectares
3. The Palace of Westminster where politicians gather at the Houses of Parliament. Built in the middles ages, demolished in the 1834 due to a fire and rebuilt between 1840-70
4. Maritime Greenwich - steeped in maritime history, this is the longitude equivalent of the equator

-The first city to host the modern Summer Olympic Games three 3 times - take a trip out to Stratford, East London and wander around where history was made and records were broken

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

-Food fans should check out the famous Borough Market in London Bridge. Here you will find endless food stalls ranging from traditional British fish and chips to Spanish tapas, as well as specialist charcuteries, wine connoisseurs and experts in cheeses and olive oil

-London has multiple areas of buzzing nightlife. Soho is full of trendy bars and pubs packed with film professionals. New upcoming rock bands are always being discovered up in Camden. The creative, hipster types dominate Shoreditch and the glamorous crowd of Chelsea visit their regulars on the King's Road

-In the heart of the West End lies 'Theatreland', home to over 40 theatres showing musicals and plays, day and night. See Les Miserables at the Queen's Theatre; it opened in 1985 and is the longest running musical in West End history. If you fancy a play then check out The Mousetrap at St Martin's Theatre; this opened in 1952 and is the longest running show in the world!

-The London Underground is the oldest underground railway network in the world. Experience a less crowded version of the tube at the London Transport Museum in Covent Garden

-Over 1,000 hotels to choose from, but some to avoid! Hotel Direct regularly inspects all the hotels on this website and works with only well managed, spotless properties including our recommended partner, Thistle Hotel London.

-If you're a shopper then make your way down Oxford Street where there are enough shops for you to spend a whole day. Check out the flagship store of Selfridges - a leading high end department store.

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