About Us

HotelDirect.co.uk celebrates 21 years in travel and tourism in 2018. Over those 2 decades the travel industry has been transformed by the internet, social media and the meteoric rise in mobile phone shopping. In 1997 Hotel Direct was an internet pioneer launching one of the UK's first travel websites with a simple, effective hotel booking service. Today with Hotel Direct's Rail Breaks you can package rail travel from anywhere in the UK with a hotel of your choice and a great saving on the train fares and hotel to boot. Fancy a show or event? Today our Theatre Breaks offer all of London's theatre shows and leading attractions packaged up with hotels and the option of rail travel. Packages cost less and take less time with everything you need in one place and at one discounted price. But unlike the old days of inflexible, fixed packages, HotelDirect.co.uk allows you to package dynamically. You choose precisely which hotel you want; travel when you want from any station in the UK and see the shows and attractions of your choice. It's 100% flexible.

But product innovations haven't meant we've forgotten our original purpose: offering the very best value in hotels. And we're no less fussy today about the hotels that we work with. Hotel Direct has always chosen not to work with all hotels in any given city. We approach each city individually and select hotels to cover off the best parts of the city and different guest requirements. We regularly check all our hotels and will cease working with any hotel that drops below our high expectations. We believe that all hotels, from budget to 5 star should be fresh and clean in all areas. Service should be attentive, responsive and courteous. Breakfast should be a memorable high point of any stay. Bedrooms and ensuites should be comfortable, well equipped and in an excellent state of repair. These are minimum requirements.

Hotel Direct is the only agent that double checks every booking personally. 48 hours before you arrive we call the hotel and check all the details of your reservation. We then send you an 'Arrival Assurance' email assuring you that everything has been double checked.

A huge resource of Guest Reviews also remains a mainstay of our service giving customers an honest insight into our service and that of our travel partners. From the care that we take with our customers, HotelDirect.co.uk enjoys the very highest review score in the travel industry with 9.8 out of 10 with TrustPilot and 4.9 out of 5.0 with Google. That's a much higher customer rating than any of our competitors like booking.com or Superbreak. Within hoteldirect.co.uk you'll find 1000s of hotel reviews and theatre reviews. Probably the biggest library of theatre customer reviews.

Innovation has always been another recurring factor in our long history. In 2016 we launched rail breaks; offering the opportunity for our customers to add discounted rail travel to any hotel booking or theatre break. The wonderful thing about our train fares is that as a package company we've been able to negotiate much lower fares than would be available if you booked your train tickets separately. Again saving you time and money!

Since our inception we've believed in preserving the highest standards of customer service. That's why, unlike most of our competitors we don't hide our telephone number. It's on every page. We love to advise you personally and handle your reservation over the phone. Our Expert Advisors, all UK based, are available Monday to Friday, 9am to 5.30pm and you will receive precisely the same great savings that you would online - with a personal touch. Call us now free on 0800 633 8000.

Why book with Hotel Direct?

  • No Booking or card fees
  • Packages are cheaper!
  • UK company
  • Tel free: 0800 633 8000
  • 21 years in travel.
  • No. 1 site on TrustPilot: 9.8/10

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

With Hotel Direct you can make your break for LESS money. It's cheaper because when you book a break, we pass on special discounts for packages from hotels and train companies as well as making the total price lower. And you'll make a break in LESS time because in one place you can book your hotel, your train plus 1000s of shows, events and attractions.