About Us

Hotel Direct, part of Surest Ltd., was launched in 1997. Hotel Direct is a specialist hotel booking service. We do that one thing very well and take great pride in offering the very best value in hotels. Hotel Direct chooses not to work with all hotels in any given city. We approach each city individually and select hotels to cover off the best parts of the city and different guest requirements. We regularly check all our hotels and will cease working with any hotel that drops below our high expectation of hotel accommodation. We believe that all hotels, from budget to 5 star should be fresh and clean in all areas. Service should be attentive, responsive and courteous. Breakfast should be a memorable high point of any stay. Bedrooms and ensuites should be comfortable, well equipped and in an excellent state of repair. These are minimum requirements.

At Hotel Direct we are constantly striving to improve the quality of search and level of savings that we offer.

In 2007 we introduced Guest Reviews. Every Hotel Direct guest is invited to submit a review of their hotel stay. HotelDirect.co.uk now has the largest library online of hotel reviews for the hotels that we offer. Many hotels now have 1000s of reviews so it seemed sensible to make this a new way of browsing hotels. For example see Guest Reviews - London hotels.

Our Hidden GemsTM are another innovation allowing Hotel Direct to covertly offer you savings so great that the hotels are too embarrassed to let us publish their names. All Hidden Gems are good 4 star or 5 star hotels, many are household names.

At HotelDirect.co.uk you'll find you can very quickly search and book online. You'll also notice that unlike most of our competitors we don't hide our telephone number. It's on every page. That's because we are more than happy to advise you personally and handle your reservation over the phone. Our Expert Advisors are available 7 days a week and you will receive precisely the same great savings that you would online. Call us now free on 0800 633 8000 (+44 1872 261 100). We look forward to talking to you and to being of service.

Why book with Hotel Direct?

  • 1/2 Price Hotel Deals
  • UK-based Service centre
  • VAT included. No extras
  • Tel free: 0800 633 8000
  • Call us 7 days a week
  • 1000s Guest Reviews
  • Earn Points & Save

Arrival Assurance™

Did you know that Hotel Direct staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation. This provides 100% assurance that the hotel is awaiting your arrival and that everything is in order.

With Hotel Direct you can make your break for LESS money. It's cheaper because when you book a break, we pass on special discounts for packages from hotels and train companies as well as making the total price lower. And you'll make a break in LESS time because in one place you can book your hotel, your train plus 1000s of shows, events and attractions.