London Hidden Gemô hotels

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What are Hidden Gems?

SECRET luxury hotels
with massive discounts!

Hidden Gemsô are luxury 4 star and 5 star hotels with discounts so great, they have asked for their name to be kept secret. We reveal the hotel name the moment you complete the booking.

What do customers say
about Hidden Gems?

What a brilliant deal

I booked a Hidden Gem with Hotel Direct. What a brilliant deal I got, a four star hotel at a bargain price.

Miss Thwaites, TrustPilot 2013


Affordable Luxury

Was anxious over the mystery hotel, but having booked we couldn't have been more pleased.

Review Centre 2013


Don't Go Compare, Go Hotel Direct!

I decided to take a chance and opted for one of the 'Hidden Gems' and indeed the hotel I got was a gem. Exactly as described in their offer. I was delighted with my choice.

Review Centre 2013


Elegant hotel for a fantastic price

I chose a Hidden Gem hotel and was a little hesitant about it but hadnít needed to be as we had a most wonderfully elegant hotel in central London for a fantastic price with a really mouth-watering and filling breakfast included. I have already recommended this site to friends for future use and I will definitely use again too.

Review Centre 2013

With Hotel Direct you can make your break for LESS money. It's cheaper because when you book a break, we pass on special discounts for packages from hotels and train companies as well as making the total price lower. And you'll make a break in LESS time because in one place you can book your hotel, your train plus 1000s of shows, events and attractions.


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